Digital Marketing Specialist

24 hours ago

Kozhikode, Kerala, India DigitUs IT Solutions Full time ₹ 2,00,000 - ₹ 8,00,000 per year

The Role: Digital Marketing Specialist
​We are seeking an experienced and results-driven Digital Marketing Specialist to join our team in Calicut. This is a critical role focused heavily on search engine marketing. Your primary responsibility will be developing, executing, and optimizing strategies across SEO (Search Engine Optimization) and Google Ads.

​If you have a proven track record of increasing organic traffic, improving search rankings, and managing high-performing paid campaigns, we want to hear from you.

​
Key Responsibilities
​SEO Mastery: Develop and implement comprehensive on-page, off-page, and technical SEO strategies to achieve top search rankings and maximize organic traffic.

​Google Ads Management: Strategize, set up, and manage high-performing Google Ads campaigns (Search, Display, Shopping, Video) with a focus on maximizing ROI and reducing CPA.

​Performance Analysis: Utilize Web Analytics tools to monitor site performance, campaign effectiveness, and user behavior, providing regular reports and actionable insights.

​Content Strategy: Collaborate with content teams to ensure all content is optimized for target keywords and aligned with SEO goals.

​Market Research: Conduct thorough keyword research, competitive analysis, and audience segmentation to identify new opportunities.

​
Required Qualifications
​Experience: Minimum of 1-2 years of hands-on experience in Digital Marketing.

​Expertise: Strong, demonstrable proficiency in both SEO and Google Ads management is mandatory.

​Technical Skills: Proficiency in web analytics tools (e.g., Google Analytics 4, Google Search Console), keyword research tools, and other digital marketing software.

​Education: Bachelor's degree in Marketing, Business, Communications, or a related field.

​Communication: Excellent written and verbal communication skills.

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