Digital Analytics Specialist

1 day ago

Kozhikode, Kerala, India Tranetech Software Solutions Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Department:
Digital Marketing

Job Overview:

We are seeking a
Digital Analytics Specialist
with in-depth expertise in
Google Analytics (GA4)
and
Google Tag Manager
to analyze, interpret, and optimize digital performance data. The ideal candidate will turn complex metrics into actionable insights that drive marketing strategy, user experience, and ROI.

Key Responsibilities:

  • Manage and maintain
    Google Analytics (GA4)
    and
    Google Tag Manager (GTM)
    implementations across all websites.
  • Set up tracking for
    events, conversions, and campaigns
    to measure digital performance accurately.
  • Analyze website traffic, user behavior, and engagement metrics to provide insights and optimization recommendations.
  • Create
    custom dashboards and reports
    using
    GA4, Looker Studio (Data Studio), and other analytics tools
    .
  • Collaborate with marketing and development teams to improve website tracking, performance, and user experience.
  • Ensure
    data accuracy
    and troubleshoot tracking or tagging issues promptly.
  • Monitor KPIs related to website conversions, lead generation, and marketing effectiveness.
  • Support
    SEO, SEM, and social media teams
    with analytics insights and campaign performance analysis.
  • Stay updated on the latest analytics trends, tools, and Google updates.

Requirements:

  • Proven experience as a
    Digital Analytics Specialist
    ,
    Google Analytics Expert
    , or similar role.
  • Strong knowledge of Google Analytics 4 (GA4)
    and
    Google Tag Manager (GTM)
    is a must.
  • Experience with
    Looker Studio
    ,
    Google Ads tracking
    , and
    UTM tagging
    .
  • Understanding of
    SEO, PPC, and digital marketing performance metrics
    .
  • Basic knowledge of
    HTML, JavaScript, and cookies
    for troubleshooting tracking issues.
  • Excellent analytical, problem-solving, and communication skills.
  • Google Analytics or Google Tag Manager certification is a plus.

Preferred Qualifications:

  • Experience with
    CRM and marketing automation tools
    .
  • Knowledge of
    conversion rate optimization (CRO)
    and
    A/B testing tools
    .
  • Strong Excel or data visualization skills.

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