Digital Analytics Specialist
3 days ago
Department:
Digital Marketing
Job Overview:
We are seeking a
Digital Analytics Specialist
with in-depth expertise in
Google Analytics (GA4)
and
Google Tag Manager
to analyze, interpret, and optimize digital performance data. The ideal candidate will turn complex metrics into actionable insights that drive marketing strategy, user experience, and ROI.
Key Responsibilities:
- Manage and maintain
Google Analytics (GA4)
and
Google Tag Manager (GTM)
implementations across all websites. - Set up tracking for
events, conversions, and campaigns
to measure digital performance accurately. - Analyze website traffic, user behavior, and engagement metrics to provide insights and optimization recommendations.
- Create
custom dashboards and reports
using
GA4, Looker Studio (Data Studio), and other analytics tools
. - Collaborate with marketing and development teams to improve website tracking, performance, and user experience.
- Ensure
data accuracy
and troubleshoot tracking or tagging issues promptly. - Monitor KPIs related to website conversions, lead generation, and marketing effectiveness.
- Support
SEO, SEM, and social media teams
with analytics insights and campaign performance analysis. - Stay updated on the latest analytics trends, tools, and Google updates.
Requirements:
- Proven experience as a
Digital Analytics Specialist
,
Google Analytics Expert
, or similar role. - Strong knowledge of Google Analytics 4 (GA4)
and
Google Tag Manager (GTM)
is a must. - Experience with
Looker Studio
,
Google Ads tracking
, and
UTM tagging
. - Understanding of
SEO, PPC, and digital marketing performance metrics
. - Basic knowledge of
HTML, JavaScript, and cookies
for troubleshooting tracking issues. - Excellent analytical, problem-solving, and communication skills.
- Google Analytics or Google Tag Manager certification is a plus.
Preferred Qualifications:
- Experience with
CRM and marketing automation tools
. - Knowledge of
conversion rate optimization (CRO)
and
A/B testing tools
. - Strong Excel or data visualization skills.
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