
Website & Email Marketing Specialist
4 days ago
Job Summary
We are looking for a highly skilled and self-sufficient Website & Email Marketing Specialist to independently manage our digital marketing initiatives. The ideal candidate will have a proven track record of developing and managing WordPress websites, executing successful email marketing campaigns, and driving growth through SEO and e-commerce strategies. You will have full ownership of your projects, from concept to completion, and will be responsible for building a robust online presence for our brand.
Key Responsibilities
- Website Development: Design, build, and maintain our WordPress website, ensuring it is visually appealing, user-friendly, and optimized for performance and conversions.
- Email Marketing: Develop and execute end-to-end email marketing and outreach campaigns, including strategy, list segmentation, A/B testing, automation, and performance analysis.
- SEO & Content: Implement and manage a comprehensive SEO strategy (on-page, off-page, and technical) to improve organic search rankings and drive targeted traffic.
- E-commerce Management: Oversee and optimize our e-commerce platform (e.g., WooCommerce), managing product listings, promotions, and ensuring a seamless customer checkout experience.
- Performance Analytics: Monitor, analyze, and report on the performance of the website, SEO efforts, and email campaigns using tools like Google Analytics, providing actionable insights for continuous improvement.
Required Qualifications & Skills
- Proven Experience: A strong portfolio is required, showcasing successful WordPress websites you have built and managed, along with examples of high-performing email marketing campaigns.
- WordPress Expertise: Expert-level proficiency in WordPress, including theme customization, plugin management, and troubleshooting.
- Email Marketing Mastery: Demonstrable skill with major email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo) and a deep understanding of lead nurturing and conversion tactics.
- Strong SEO Credentials: In-depth knowledge of current SEO best practices and proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).
- E-commerce Track Record: Hands-on experience with e-commerce platforms like WooCommerce or Shopify.
- Independent Worker: Excellent project management skills with a proven ability to work autonomously and manage projects from start to finish with minimal supervision.
Bonus Skills
- Experience planning and executing paid social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) is a significant plus.
- Basic knowledge of HTML/CSS.
If you are a results-driven marketer who can take full ownership of projects and deliver exceptional results, we encourage you to apply. Please submit your resume and a portfolio of your work.
Job Type: Full-time
Pay: ₹30, ₹42,041.61 per month
Benefits:
- Paid sick time
- Paid time off
- Work from home
Application Question(s):
- Are you comfortable managing projects from start to finish with minimal supervision?
- Which common WordPress page builder are you most experienced with? (e.g., Elementor, Divi, Gutenberg)
Education:
- Bachelor's (Required)
Experience:
- Web development: 4 years (Required)
- Email marketing: 3 years (Required)
License/Certification:
- Google Analytics Individual Qualification (GAIQ) (Required)
- HubSpot Email Marketing Certification (Required)
- E-commerce Certifications (Required)
- SEO Certifications (Required)
Shift availability:
- Night Shift (Preferred)
- Day Shift (Preferred)
Work Location: Remote
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