Digital Marketing Specialist

Role Description

This is a full-time on-site role for a Digital Marketing Specialist located in Bengaluru. The Digital Marketing Specialist will be responsible for developing, implementing, and managing marketing campaigns that promote the company and its products and/or services. This role includes tasks such as enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. Additionally, the specialist will plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns (Google ads and Meta ads).

Qualification:

• Graduation required
• Minimum 2 years of experience in Digital marketing
• specialized in running google and meta ads campaign and optimizing it
• Generating revenue through campaign

Roles and Responsibilities:

1. Develop Digital Marketing Strategies

• Create and implement comprehensive digital marketing plans (SEO, PPC, social media, email, content marketing, etc.).

• Align strategies with business goals and target audience preferences.

2. Search Engine Optimization (SEO) & Content Marketing

• Optimize website content, blogs, and landing pages for search engines.

• Conduct keyword research and competitor analysis.

• Manage content calendars and ensure consistent brand messaging.

3. Pay-Per-Click (PPC) & Paid Advertising

• Plan and execute paid campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

• Monitor budgets, analyze performance, and optimize ROI.

• A/B test ad creatives and landing pages.

4. Social Media Marketing (SMM)

• Manage and grow social media presence (Facebook, Instagram, LinkedIn, Twitter, etc.).

• Develop engaging content, schedule posts, and interact with followers.

• Run influencer and partnership campaigns.

5. Email & Automation Marketing

• Design and execute email campaigns (newsletters, promotions, drip campaigns).

• Segment audiences and personalize messaging for better engagement.

• Use tools like Mailchimp, HubSpot, or Active Campaign.

6. Analytics & Performance Tracking

• Monitor KPIs (traffic, conversions, CTR, ROI, etc.) using Google Analytics, Google Search Console, and other tools.

• Generate reports and provide data-driven insights for optimization.

7. Website & UX Optimization

• Ensure the website is user-friendly, mobile-responsive, and optimized for conversions.

• Collaborate with web developers and designers for improvements.

8. Brand Management & Online Reputation

• Maintain brand consistency across all digital channels.

• Manage online reviews and customer feedback.

9. Budget Management

• Allocate and track digital marketing budgets efficiently.

• Ensure cost-effective spending on ads and tools.

10. Stay Updated on Trends

• Keep up with the latest digital marketing trends, tools, and algorithm changes.

• Experiment with new platforms

Office Address: Lavelle road

Timings: 10:00am to 7:00pm

6 days working (Mon - Sat)

Company Description

Area24 Developers India Pvt Ltd is a leading developer company based in Bangalore, specializing in high-quality residential and commercial construction projects across Karnataka. With a commitment to excellence and innovation, we offer end-to-end solutions—from concept and design to construction and final handover—ensuring each project reflects our dedication to superior craftsmanship, transparency, and client satisfaction. Our team of experts seamlessly blends advanced construction practices with aesthetic design to create spaces that inspire and endure. At Area24, we are building more than structures; we're crafting communities and transforming spaces to elevate lifestyles.