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Marketing Automation Email Specialist
2 weeks ago
Introduction
We believe that every candidate brings something special to the table, including you So, even if you feel that you're close but not an exact match, we encourage you to apply. We'd be thrilled to receive applications from exceptional individuals like yourself.
Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.
Overview
A.J. Gallagher is in need of an experienced Marketing Automation Email Specialist to support the build and pre-deployment of marketing communications.
How You'll Make An Impact
Responsibilities:
- Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform
- Ensure responsive/mobile email, landing page and form designs meet Gallagher brand standards as well as being cross-browser and cross-device compatible
- Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities
- Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.
- Support the execution of automated lead generation programs
- Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns
- Report on critical email and marketing automation campaign metrics
- Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity
- Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.
- Understand and follow email and marketing automation processes including workflow documentation and QA testing
- Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed
- Marketing Automation Platform expert
About You
Qualifications:
- 2+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot
- Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages
- Previous familiarity/direct experience using a CRM system (e.g. Salesforce)
- Bachelor's Degree required or equivalent combination of experience and education
- Must be able to demonstrate a high level of marketing automation and CRM experience
- Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc.)
- Excellent communication skills: written, verbal, presentation
- Proven ability to work in a collaborative environment as well as being a motivated, self-starter
Additional Information
We value inclusion and diversity
Inclusion and diversity (I&D) is a core part of our business, and it's embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.
Gallagher embraces our employees' diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.
Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as "protected characteristics") by applicable federal, state, or local laws.
Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
