Digital Marketing

6 days ago

Pune, Maharashtra, India Innotronix Labs Full time ₹ 5,00,000 - ₹ 15,00,000 per year

About Us:

Innotronix Labs is a fast-growing electronics OEM that designs and manufactures advanced LED lighting, SMPS drivers, and IoT solutions for major petroleum brands such as BPCL, IOCL, HPCL, and Jio-BP.

We are building our in-house Digital Marketing & Content team to tell powerful stories of Indian innovation, factory excellence, and technology leadership.

Role Overview:

We're looking for a Digital Marketing & Content Executive with 1–2 years of experience who can handle both the creative and strategic side of marketing.

Someone who understands how to plan, create, and publish meaningful content — and use it to build a strong online brand presence.

Key Responsibilities:


• Plan and manage social media content (LinkedIn, Instagram, YouTube, and website).


• Create reels, short videos, and graphics using Canva or similar tools.


• Write captions, blogs, and product posts aligned with the brand voice.


• Conduct market and competitor research — track trends, pricing, and industry insights.


• Run and monitor digital ad campaigns (Google, Meta, LinkedIn).


• Track engagement metrics and prepare weekly analytics reports.


• Support content for brochures, presentations, and internal communication.


• Collaborate with engineering and operations teams to translate real factory stories into marketing material.

Requirements:


• 1–2 years of hands-on experience in digital marketing, content creation, or social media management.


• Strong writing and storytelling skills.


• Knowledge of Canva / CapCut / Meta Ads / Google Ads / LinkedIn Campaign Manager.


• Basic understanding of SEO, analytics, and content strategy.


• Self-driven and creative mindset with attention to detail.


• Bachelor's or Master's in Marketing, Mass Communication, or related field.

Why Join Us:


• Be part of a core team shaping the brand story of Indian manufacturing.


• Direct exposure to founders, engineers, and product teams.


• Learn how marketing connects innovation, production, and business.

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