Senior Executive – Lead Generation

4 days ago

Koramangala, Karnataka, India IAI Solution Full time ₹ 1,20,00,000 - ₹ 2,40,00,000 per year

Location: Bengaluru, India

Experience: 7+ Years

Employment Type: Full-time

Company Overview

Big Air Lab operates at the edge of applied AI where foundational research meets real-world deployment. We craft intelligent systems that think in teams, adapt with context, and deliver actionable insights across domains.

Position Summary

We're on the hunt for a Senior Lead Generation Executive who knows how to make the pipeline flow — someone who doesn't just run campaigns but engineers outcomes. With 7+ years of experience, you'll be the architect of our top-of-funnel growth, owning cold email sequences, Meta ad campaigns, and every lever that pulls quality leads into our system.

You've been in the trenches long enough to know what works and what's noise. You bring strategy, execution, and hustle in equal measure — keeping a laser focus on 50%+ inbound flow from campaigns. You're data-driven but instinct-led, scrappy but systematic. If the target looks impossible, you're the one who finds a way.

Key Responsibilities

  • Build and run cold email campaigns that break through and deliver quality leads.
  • Design, launch, and optimize Meta ad campaigns (Facebook/Instagram) that fuel the funnel.
  • Ensure 50%+ inbound flow through smart targeting, creative strategy, and relentless optimization.
  • Own the lead-gen funnel end-to-end: targeting, nurturing, and pipeline handoff.
  • Experiment with subject lines, creatives, and landing pages — scaling what works.
  • Partner with pre-sales to ensure lead quality translates to conversions.
  • Track, analyze, and report on performance — and use data to drive smarter plays.
  • Stay sharp on the latest tools, tactics, and trends in demand generation.

Qualifications

  • 7+ years of experience driving B2B lead generation for SaaS, AI, or enterprise solutions.
  • Proven success with cold email outreach and Meta Ads.
  • Solid grasp of demand-gen strategies, funnels, and lead scoring.
  • Comfortable with marketing automation tools (HubSpot, Apollo, Lemlist, etc.).
  • Analytical and metrics-obsessed — you live in dashboards and conversion reports.
  • Hustler mindset — you don't just push buttons; you make results happen.

Must-Have Skills

  • Cold email strategy, sequencing, and personalization.
  • Meta ad campaign planning, execution, and optimization.
  • Ability to sustain 50%+ inbound flow consistently.
  • Strong copywriting and messaging chops.
  • CRM and funnel management experience.

Good-to-Have Skills

  • Knowledge of LinkedIn Ads, Google Ads, etc
  • Exposure to account-based marketing (ABM).
  • Familiarity with SaaS/AI/tech-driven industries.
  • Creative experimentation mindset.

Perks & Benefits

  • Competitive pay with performance-based incentives.
  • Real ownership of lead-gen outcomes — your work fuels growth.
  • Freedom to test and scale new ideas.
  • A high-energy environment at the frontline of AI adoption.

Job Type: Full-time

Pay: ₹1,000, ₹2,000,000.00 per year

Benefits:

  • Provident Fund

Ability to commute/relocate:

  • Koramangala, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

  • Current CTC?
  • Expected CTC?
  • Are you an immediate joiner?

Experience:

  • Lead generation: 7 years (Preferred)

Work Location: In person

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