Digital Marketing Specialist

Role: Marketing Specialist (B2B| SaaS | India Market)Location: MumbaiExperience: 2-5 yearsReporting to: FounderType: Full-timeIntroduction$11 trillion of money flows every year between companies in India. It typically takes avg. 70 days for a business to get paid, and it's increasing 5% every year. Formal funding options are limited, and cover < 5% of the addressable market.We are building India's largest B2B Payments Platform that transforms how businesses pay and get paid. Our award-winning platform already processes INR 20,000+ Crores of invoices every month, across 300,000 MSMEs and 1200+ corporates; with 30+ lenders plugged in for credit.Globally, companies in this space, like Coupa, , Melio, C2FO, Tipalti, have witnessed tremendous success over the past decade doing $ Billion+ disbursements weekly and cumulatively valued over $50 Billion.You will join our core team that currently consists of ex-BCG and ISB / IIM alumni with a team of industry veterans serving on the advisory board. We are backed by Elevation Capital (one of the most successful VCs in India) and General Catalyst ($15 Billion+ global fund, and early investors in Stripe, Airbnb etc.). We share our lineage with HCS, a 25 year old investment bank and a registered NBFC. We are a team of passionate problem solvers and we're building a technology company with a strong product innovation mindset.We are looking for someone who loves a challenge, is ambitious, super tenacious and persistent. S/he is a self-starter, thrives in a dynamic, small start-up environment, has a knack for understanding customer needs, and is result-oriented. If you check these boxes - we want to talk to you   Role OverviewYou'll be a one-person army responsible for owning and executing our entire B2B marketing strategy. From crafting compelling messaging to running campaigns, building our brand, and experimenting with AI tools — you'll do it all.This is a high-impact, entrepreneurial role for someone who thrives in ambiguity, loves learning, and is excited by the idea of taking ownership of multiple initiatives in marketing Key ResponsibilitiesStrategy & PlanningDevelop and execute a B2B marketing roadmap tailored to Indian corporates.Collaborate with founders and sales to align marketing efforts with business goals.Campaign ManagementPlan and run integrated marketing campaigns (email, LinkedIn, webinars, performance marketing, etc.).Set up and manage lead nurturing and demand generation funnels.Content CreationWrite and oversee content for blogs, case studies, landing pages, emailers, and sales collateral.Work with freelancers/designers when needed.Digital & Performance MarketingRun and optimize paid campaigns on LinkedIn and Google Ads.Own SEO/SEM efforts and web analytics.AI-Powered MarketingLeverage AI tools (like ChatGPT, Jasper, HubSpot AI, etc.) for content creation, automation, analytics, and personalization.Stay ahead of the curve in marketing technology and apply innovations practically.Brand & Thought LeadershipPosition the company as a trusted SaaS partner to Indian corporates.Identify speaking opportunities, partnerships, and industry events.Metrics & ReportingDefine KPIs and regularly report on campaign performance and marketing ROI. What We're Looking For2-5 years of experience in B2B marketing, preferably in a SaaS or Fintech company.Strong problem solving and customer-empathyPrior experience marketing to Indian enterprises or corporates is a big plus.Strong generalist who is hungry to grow and hands-on in executionExcellent written and verbal communication skills.Demonstrated experience with marketing automation, AI tools, and performance marketing.Hustle, ownership, and the ability to juggle multiple projects independently.A growth mindset and deep curiosity — you learn fast and adapt faster. Bonus Points If You HaveExperience working in an early-stage startup environment.Familiarity with Marketing toolsWorked with leadership directly Why Join Us?Opportunity to lead high impact areas of the marketing function and create a distinct brand in the marketWork directly with the founders and shape the company's growth journey.Fast-paced, flexible, and learning-first work environment.Exposure to cutting-edge AI tools and modern B2B marketing practices.