Digital Marketing Executive

Digital Marketing Specialist(Mumbai)

Mumbai Suburban, India

JD for Digital Marketing Specialist

Position Overview:

We are seeking a motivated and skilled Digital Marketing Specialist to join our dynamic

marketing team. The ideal candidate will have a positive attitude, excellent communication

skills, and strong teamwork abilities. This role involves developing, implementing, and

optimizing digital marketing strategies to enhance brand visibility, engagement, and

conversion rates.

Roles and Responsibilities:

• Develop and Execute Digital Marketing Campaigns:Design, implement and manage

comprehensive digital marketing campaigns across various channels such as social

media, email, search engines, and display advertising.

• Content Creation and Management:Produce engaging and high-quality content for our

website, blogs, social media, and other digital platforms. Ensure that content aligns with

our brand voice and is optimized for SEO.

• Social Media Management: Oversee and manage our social media profiles, including

scheduling posts, engaging with followers, and analyzing performance metrics. Address

comments and messages promptly and professionally.

• SEO and SEM Optimization: Apply SEO best practices to improve search engine

rankings and drive organic traffic. Manage and optimize paid search campaigns (SEM) to

achieve targeted traffic and conversions.

• Analytics and Reporting: Track and analyze the performance of digital marketing

initiatives using tools like Google Analytics. Prepare detailed reports and provide

actionable insights to enhance campaign effectiveness.

• Collaborate with Teams:Work closely with various teams, including sales, design, and

product, to ensure marketing strategies align with company objectives. Contribute to

strategic planning and brainstorming sessions.

• Stay Updated with Trends: Keep abreast of the latest trends and developments in digital

marketing. Propose and implement new strategies to stay competitive in the industry.

• Budget Management:Oversee and manage digital marketing budgets, ensuring effective

allocation and tracking to maximize return on investment (ROI)

Requirements:

• Experience:Proven experience as a Digital Marketing Specialist or similar role with a

successful track record of digital marketing campaigns.

• Skills: Proficiency in digital marketing tools and platforms, including Google Ads,

Google Analytics, SEO tools, and social media management tools.

• Communication:Exceptional written and verbal communication skills with the ability to

clearly articulate ideas and strategies.

• Teamwork:Strong collaborative skills with a positive attitude. Ability to work

effectively in a team-oriented environment.

• Analytical Thinking:Strong analytical skills with the ability to interpret data and make

informed decisions.

• Education:Bachelors degree in Marketing, Communications, Business, or a related

field is preferred.

What We Offer:

• Competitive salary and benefits package
• Opportunities for career growth and professional development
• A supportive and inclusive work environment
• Flexible work arrangements

Role: Digital Marketing - Other

Industry Type: Telecom / ISP

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education: Any Graduate

Key Skills

Digital Marketing,Google Ad, WordsCampaign, ManagementSocial Media, Marketing,SEO.

Contact

HR Dept.