Manager – Digital Marketing

About Bhavin

Bhavin Turakhia is a serial entrepreneur and has founded multiple successful companies. His companies are unique in several ways - (1) all bootstrapped and self-funded (2) with an intense Focus on profitability (3) delivering High ROCE (4) serving Global Markets (6) in Enduring Categories (7) with Majority stake still owned by Bhavin.

About Bhavin's Businesses

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. Its flagship processing platform - Zeta Tachyon - is the industry's first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios. Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia. Zeta has raised $400 million at a $2 billion valuation from Softbank, UHG, Mastercard, and other investors.

Titan is the first customer-centric email suite created specifically for professionals and small business owners, with features designed to enable deeper, more meaningful relationships with customers. Available through leading web hosts, site builders, and domain registrars, Titan provides dynamic tools needed to effectively build customer relationships over email. In 2021, Titan received a $30M investment from WordPress, valuing Titan at $300M.

Radix is one of the world's largest domain registries; and the owner of the most premium Top Level Domain extensions including .store, .inline, .tech, .online, .website, .site, .space etc. Radix is profitable, lean and was valued at over $900 million.

(Note: The above is not a complete list)

About the Company

Stealth mode Bangalore-based fintech startup building from India for the world. We are committed to delivering cutting-edge personal finance management solutions and a robust marketplace for banking and wealth products. With a technology-first approach, we aim to empower consumers to manage their finances effectively and improve financial well-being across geographies, including India, the UK, and the USA. 

The selected candidate will work closely with the marketing functions across the broader group, ensuring alignment, synergy, and consistency in brand voice, digital strategy, and execution across entities. 

About the role

You will own mobile user acquisition and early-lifecycle growth across US, UK & India markets. The mandate: plan, launch, and scale app-install and activation campaigns across Google, Apple, Meta, programmatic (DV360/DSPs), and affiliate/CPI networks; build a privacy-ready measurement foundation; and run a disciplined test-and-learn program that improves activation, retention, and LTV. You'll be both strategist and operator—comfortable in platforms, in the data, and in the details that drive compounding results. 

Job Location

Bangalore, India (100% on-site)

• Acquisition & Channel Operations 
• Run multi-channel user acquisition end-to-end: Execute across Google UAC, Apple Search Ads, Meta AAC, DV360/DSPs, and Affiliate/CPI—covering goals, event mapping, keywords/match types, creative/asset feeds, placements, audience expansion, and learning-phase control. 
• Own outcomes & pacing: Hands-on management of platforms to hit install volume/quality and efficiency (CPI/CAC, CPQA, pLTV) targets, rebalance budgets to marginal ROI, and publish timely, accurate and consistent reports

• Measurement, Attribution & Data Integrity 
• MMP ownership (AppsFlyer): Own event taxonomy, postbacks, SRN/partner configs, Protect360 rules, and rigorous data QA. 
• iOS & Android specifics: Design SKAN 4 conversion mapping, implement Play Install Referrer, and prepare for Android Privacy Sandbox attribution. 
• Source-of-truth dashboards: Maintain SQL/BI cohort, funnel, retention, and ROAS/pLTV dashboards with Data as the single source of truth. 

• Lifecycle, Retention & Re-engagement 
• MoEngage collaboration: Build high-intent segments and journeys to raise D0/D7/D30 retention; align CRM nudges with paid retargeting across drop-offs. 
• Re-engagement: Sync audiences and exclusions for retargeting and quantify incremental lift where feasible. 

• Creative, ASO & Messaging 
• Creative engine: Drive a weekly creative cadence with naming taxonomies and asset libraries across hooks, formats, and durations. 
• ASO partnership: Feed paid-search learnings into ASO metadata/keywords and align store creatives to winning ad narratives. 

• Deep, hands-on expertise with Google App Campaigns, Apple Search Ads, Meta app campaigns, DSPs, and affiliate/CPI; can launch, optimize, and scale across iOS and Android. 
• Comfortable with AppsFlyer, SKAN 4, and Play Install Referrer; can design clean event schemas and resolve attribution issues. 
• Understanding of cohorts and funnels, tracks CAC vs LTV, and can work confidently in spreadsheets. Can navigate SQL/BI dashboards to get answers and insights that matter. 
• Experimentation mindset with the ability to write clear hypotheses, size tests properly, choose A/B vs holdout when needed, and turn outcomes into repeatable playbooks. 
• Strong understanding of technical and non-technical ASO, uses paid-search learnings to refine keywords and metadata; ensures messaging consistency in the stores. 
• Experience with CRM platforms along with the proven ability to improve activation and early retention; can build practical retargeting and exclusion audiences. 
• Bias to action, high accountability for targets, and ability to scale what works while sunsetting what doesn't. 
• Excellent communication skills with the ability to manage cross-functional stakeholders and workflows efficiently. 

• 6–8+ years in mobile growth/performance marketing for B2C apps, with direct hands-on work across Google UAC, Apple Search Ads, Meta, DSPs, and affiliate/CPI networks.
• Experience driving acquisition and growth for fintech or consumer tech products.
• Practical knowledge of AppsFlyer (or Adjust/Branch/Kochava), Firebase (Analytics, A/B testing, Remote Config), and MoEngage (segments, journeys).
• Proven track record of improving funnels — from installs to registration/KYC, first action, and D1/D7/D30 retention — by combining paid and lifecycle marketing.
• Strong data skills: advanced Excel/Sheets, ability to read SQL dashboards, and familiarity with BI tools like Looker, Tableau, or Power BI.
• Working knowledge of SKAN 4, Play Install Referrer, deep linking, web-to-app, and upcoming Privacy Sandbox changes.
• Exposure to fintech/regulatory requirements, execution in U.S. markets, ASO collaboration, and techniques like incrementality testing or MMM.

PLEASE NOTE: While the job appears to be with Zeta, this role would be for Bhavin Turakhia's new fintech startup in stealth mode.