Marketing Manager
1 week ago
Job Title
: Marketing Manager – BTL & Offline Marketing
Base Location
: Noida
Experience:
5–8 years
Travel:
Moderate (Occasional travel to other cities as required)
About the Role
Redcliffe Labs is seeking a strategic and execution-focused Marketing Manager – BTL &
Offline Marketing to lead on-ground brand-building initiatives across India. This role includes
planning and executing health camps, society activations, and brand partnerships to drive
visibility and engagement at the grassroots level.
Key Responsibilities
● Drive
BTL marketing and offline brand-building activities
in target markets.
● Lead on-ground activations across societies, corporate hubs, and community health
zones.
● Develop and manage long-term partnerships with aligned brands for collaborative
promotions.
● Plan and oversee end-to-end execution of health camps – from concept to completion.
● Manage vendors, field staff, and execution partners to ensure seamless delivery.
● Coordinate with internal leadership and regional marketing teams.
● Monitor campaign budgets, generate performance reports, and track ROI.
● Travel occasionally to other cities for event audits, campaign execution, or partner
coordination.
Key Requirements
● 5–8 years of experience in BTL marketing, field activations, or brand promotions.
● Proven track record in executing community campaigns or health-related events.
● Strong skills in vendor management, team leadership, and on-ground execution.
● Excellent communication skills and good negotiation abilities.
● Strong coordination and problem-solving skills.
● Prior experience in healthcare, diagnostics, wellness, or FMCG is preferred.
● Comfortable with occasional travel outside base city.
Why Join Redcliffe Labs?
● Be part of a purpose-driven organization making quality healthcare more accessible.
● Take ownership of impactful, on-ground campaigns that shape real-world health
awareness.
● Work in a dynamic and innovation-led marketing team.
● Gain exposure to pan-India campaign planning and execution.
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