CRM Executive

1 week ago

Gurgaon, Haryana, India Bacca Bucci Fashions Full time ₹ 3,00,000 - ₹ 6,00,000 per year

We are looking for a detail-oriented and proactive CRM Executive to manage and optimize our customer relationship processes. The ideal candidate will focus on CRM operations, driving customer growth, engagement, and retention through data-driven strategies and timely execution.

Key Responsibilities: CRM Operations

  • Manage day-to-day CRM platform activities, including campaign setup, data uploads, segmentation, and automation workflows.
  • Ensure CRM data accuracy, hygiene, and timely updates across customer databases.
  • Coordinate with cross-functional teams (Marketing, Sales, Product, and Support) to ensure smooth CRM operations.
  • Monitor campaign performance dashboards and generate weekly/monthly CRM reports.

Growth & Engagement

  • Execute customer lifecycle campaigns to drive activation, engagement, repeat purchases, and upsell opportunities.
  • Identify customer segments and create targeted communication strategies to drive growth.
  • Collaborate with marketing to run personalized campaigns across SMS, email, WhatsApp, and app notifications.

Retention

  • Develop and implement strategies to reduce churn and improve customer loyalty.
  • Analyze customer behavior, feedback, and purchase patterns to build relevant retention journeys.
  • Support loyalty program execution and monitor customer repeat rate and LTV metrics.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–5 years of experience in CRM operations or lifecycle marketing (preferably in e-commerce/retail/D2C).
  • Strong understanding of CRM tools (e.g., WebEngage, MoEngage, CleverTap, HubSpot, Zoho, etc.).
  • Analytical mindset with proficiency in Excel/Google Sheets and basic data interpretation.
  • Excellent communication, coordination, and project management skills.

Job Types: Full-time, Permanent

Pay: ₹30, ₹50,000.00 per month

Benefits:

  • Paid time off

Work Location: In person

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