CRM Expert

About the company:

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world's leading training companies owing to its vast, yet comprehensive array of talent development programs. With a footprint across 40 nations, NIIT offers training and development solutions to Individuals, Enterprises, and Institutions.

Link for our website:

Job Description – CRM Expert & Lead (HubSpot & ABM)

Position:
CRM Expert & Lead

Function:
Marketing – Campaign + CRM

Hiring location:
Preferred NCR / Hybrid

Reports to:
AVP Marketing

Role Summary

CRM Expert & Lead
will own and optimize our
HubSpot CRM and campaign automation ecosystem
, ensuring flawless execution, lead nurturing, and building ICP / ABM framework towards maturity. This role is critical to driving
demand generation, funnel visibility, and sales alignment
for multi-million-dollar enterprise deals across North America and EMEA.

The ideal candidate will be a HubSpot power user, configuration expert and automated campaign strategist – someone who can manage day-to-day CRM execution while architecting scalable processes for campaigns, lead scoring, reporting, and ABM programs.

Key Responsibilities

HubSpot / CRM Ownership

• Serve as the
  HubSpot administrator
  and subject-matter expert.
• Configure, optimize, and maintain CRM workflows, pipelines, lead nurturing and scoring models, and integrations , LinkedIn SN, Email validation, AI Tools, website LPs, forms, etc.).
• Ensure
  data integrity, enrichment, and GDPR/EMEA compliance
  .
• Train and support marketing teams on CRM best practices.

Campaign Execution & Demand Generation

• Build and execute
  multi-channel marketing campaigns
  (email, LinkedIn, landing pages, nurture streams) through HubSpot.
• Align campaigns to
  funnel stages (TOFU, MOFU, BOFU)
  and targeted buyer personas.
• Support
  verticalized campaigns
  , across service lines for different stakeholders / org structures.
• Monitor campaign performance and optimize for conversions and velocity.

Account-Based Marketing (ABM)

• Partner with sales to identify
  high-value target accounts
  and stakeholders, and run personalized ABM campaigns.
• Report on
  engagement across
  contacts mapped to the account and engagement progression.

Analytics & Reporting

• Build dashboards and reports tracking
  leads, pipeline contribution, asset performance, and ROI
  .
• Analyze campaign data to provide insights on funnel bottlenecks and recommendations for improvement.
• Maintain
  executive-level reporting
  for Marketing & Sales leadership.

Functional Skills & Experience

• 5–8 years
  of experience in marketing operations, CRM management, or demand generation.
• Proven expertise with
  HubSpot Marketing Hub & Sales Hub
  (certifications preferred).
• Strong understanding of
  account-based marketing (ABM)
  principles and execution.
• Experience with
  lead scoring, segmentation, and workflow automation
  .
• Hands-on knowledge of
  email campaign design, landing pages, A/B testing, and nurture streams
  .
• Familiarity with
  data enrichment tools
  etc.).
• Strong analytical skills—comfortable with
  dashboards, reporting, and attribution models
  .
• Understanding of
  enterprise B2B marketing funnels
  and sales alignment.
• Knowledge of GDPR and data privacy requirements in EMEA/US.
• Experience with the practical application of agentic AI frameworks, tools and integrations in the HubSpot ecosystem.

Soft Skills & Leadership Qualities

• Detail-oriented & process-driven
  – ensures zero misses in outreach, follow-ups, and data hygiene.
• Collaborative communicator
  – able to partner with sales, content, and design teams seamlessly.
• Problem solver
  – able to spot gaps in campaign execution and fix them proactively.
• Strategic mindset with tactical execution
  – balances long-term demand-gen strategy with daily campaign needs.
• Change agent
  – comfortable driving adoption of CRM processes across teams.
• Executive presence
  – able to present insights and recommendations confidently to senior leadership.
• Curiosity & learning agility
  – keeps pace with marketing technology trends, AI-driven CRM enhancements, and ABM innovations.

If interested please share your updated CV to

NIIT is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.