Influencer Marketing Strategist

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

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Role summary:

Job Title:
Influencer Marketing Strategist

Location: Mumbai

Total experience:
2+ yrs

Role Overview

We're on the hunt for an
Influencer Marketing Strategist,
someone who's just as fluent in scouting talent as they are in crafting compelling creator-led content. This is a hybrid role for someone who thrives in both
creative
and
campaign execution
. You'll lead influencer-led campaigns end-to-end: from sourcing and briefing creators, to co-ideating content, writing scripts, and overseeing delivery.

You're not just a relationship manager, you're a content lover, a pop culture addict, and a hands-on campaign lead who can turn an influencer partnership into a scroll-stopping moment.

Key Responsibilities

Influencer Campaign Execution

• Identify and scout creators aligned with client goals, brand values, and campaign needs.
• Manage end-to-end execution of influencer campaigns, outreach, negotiations, contracting, briefing, coordination, and timeline management.
• Build and maintain strong relationships with influencers, creators, managers, and talent networks.

Creative Strategy & Ideation

• Ideate and conceptualize influencer-led content campaigns with a strong cultural hook.
• Co-create content ideas with creators ensuring alignment with brand objectives while allowing creator authenticity.
• Write influencer briefs, concept decks, video hooks, content outlines, and scripts when needed.
• Collaborate with internal creative teams (copy, video, design) to ensure influencer content is seamlessly integrated with broader campaigns.

Trend Intelligence & Content Culture

• Stay deeply immersed in social media platforms and creator culture, Reels, Shorts, X, YouTube.
• Spot and leverage viral trends, emerging content formats, and up-and-coming creators.
• Bring fresh, culturally relevant POVs to campaign ideation and brand storytelling.

Reporting & Optimization

• Track campaign performance and content engagement across influencer deliverables.
• Provide input on what's working and what can be improved creatively and strategically.
• Collaborate with performance teams to optimize future content based on results.

Qualifications:

• 2–4 years of experience in influencer marketing, creator partnerships, or branded content.
• Experience working in an agency or creator-led production environment.
• Strong creative instincts with experience writing content concepts, scripts, or creative briefs.
• Deep understanding of the influencer landscape — from micro to mega, across various niches.
• Excellent taste in content, strong pop culture awareness, and obsession with platform-native storytelling.
• Proactive, organized, and able to manage multiple campaigns simultaneously.
• Confident in working directly with both creators and clients.
• Understanding of performance marketing and paid amplification of influencer content.
• Familiarity with influencer campaign platforms/tools.

Employment Type: Full Time

Location: Mumbai (Andheri)