Digital Marketing Strategist

20 hours ago


Mumbai, Maharashtra, India Love & Flour by Pooja Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Company Description

Love & Flour by Pooja is a digital-first baking education platform focused on empowering women through professional-quality, egg-free baking workshops. Since its founding in 2020, the platform has reached over 20,000 women across India and globally.

Role Description

This is a full-time on-site role for a Digital Marketing Strategist based in Mumbai. The strategist will oversee and execute digital marketing campaigns, analyze performance metrics, and develop strategies to optimize online presence and growth.

What you'll do:

  • Plan and execute marketing campaigns for workshops and launches
  • Manage brand campaigns and ensure consistent communication across all channels
  • Build content calendars and drive brand storytelling across social media
  • Collaborate with design and video teams for creative execution
  • Track performance and optimize campaigns for reach and conversions

What we're looking for:

6 months–1 year of experience in digital marketing )

  • Strong Analytical skills for data interpretation and performance tracking
  • Proficiency in SEO, Google Analytics, and Online Advertising
  • Strong understanding of social media trends and digital storytelling
  • Excellent communication and copywriting abilities
  • Creative thinking and familiarity with design and editing tools (e.g., Canva, Capcut/Inshot, Adobe Creative Suite)
  • Proactive and detail-oriented with the ability to manage multiple projects
  • Familiarity with the baking or culinary industry is an advantage
  • Bachelor's degree in Marketing, Business, Communications, or a related field

If this sounds like you (or someone you know), send your CV and a short note to


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