Digital Marketing Strategist
2 days ago
Company Description
Love & Flour by Pooja is a digital-first baking education platform focused on empowering women through professional-quality, egg-free baking workshops. Since its founding in 2020, the platform has reached over 20,000 women across India and globally.
Role Description
This is a full-time on-site role for a Digital Marketing Strategist based in Mumbai. The strategist will oversee and execute digital marketing campaigns, analyze performance metrics, and develop strategies to optimize online presence and growth.
What you'll do:
- Plan and execute marketing campaigns for workshops and launches
- Manage brand campaigns and ensure consistent communication across all channels
- Build content calendars and drive brand storytelling across social media
- Collaborate with design and video teams for creative execution
- Track performance and optimize campaigns for reach and conversions
What we're looking for:
6 months–1 year of experience in digital marketing )
- Strong Analytical skills for data interpretation and performance tracking
- Proficiency in SEO, Google Analytics, and Online Advertising
- Strong understanding of social media trends and digital storytelling
- Excellent communication and copywriting abilities
- Creative thinking and familiarity with design and editing tools (e.g., Canva, Capcut/Inshot, Adobe Creative Suite)
- Proactive and detail-oriented with the ability to manage multiple projects
- Familiarity with the baking or culinary industry is an advantage
- Bachelor's degree in Marketing, Business, Communications, or a related field
If this sounds like you (or someone you know), send your CV and a short note to
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