Marketing and Business Development Coordinator

Marketing and Business Development Coordinator

Introduction

Watson Goepel LLP is a growing and dynamic full-service law firm based in downtown Vancouver with additional offices located in the Metro Vancouver area. We offer a professional, collegial, and collaborative work environment, competitive salary, and rewarding opportunities.

We are currently seeking a full-time Marketing & Business Development Coordinator to join our Vancouver office supporting the Marketing & Business Development Manager in executing all growth initiatives. As a vital member of our marketing team, you will play a pivotal role in executing marketing strategies, fostering business growth, and enhancing the firm's brand presence.

The ideal candidate is proactive, organized, purposeful, thrives in a fast-paced working environment, and enjoys connecting with people. We are seeking a charismatic individual who will be a key component in the expansion and success of the marketing & business development department.

Roles and Responsibilities:

Work closely with the Marketing and Business Development Manager to execute all marketing and business development tactics to drive growth for the firm.

• Plan, organize, and execute marketing campaigns, events, and promotional activities.
• Manage and grow the firm's online presence across platforms, including the website and social media.
• Create and deploy engaging content for social media, including paid ads (Meta, LinkedIn).
• Oversee the creation and execution of the social media calendar.
• Design marketing materials and graphics using tools like Canva.
• Write and publish blogs and assist with website updates via WordPress.
• Develop and manage email marketing campaigns, including newsletters and client communications.
• Support the development of new client relationships and retention of existing clients.
• Research potential clients, industry trends, and market opportunities to target specific sectors effectively.
• Prepare proposals, pitch materials, and presentations for prospective clients.
• Track and report on marketing performance metrics (KPIs) and campaign ROI.
• Coordinate business development initiatives such as speaking engagements and sponsorships.
• Assist with holiday initiatives (client gifting and communications).
• Provide administrative assistance to the Marketing & Business Development Manager (e.g., coordinating meetings, vendor communication, payment confirmations).
• Communicate with external vendors and manage ad hoc projects as assigned.

Ideal Qualifications:

• Bachelor's degree or diploma in marketing, communications, advertising, business, or related field.
• 1–3 years of experience in marketing or business development (legal industry experience preferred).
• Strong content creation skills for blogs, social media, and digital campaigns.
• Experience managing social media accounts and running paid ads (Meta, LinkedIn).
• Experience with email marketing platforms.
• Familiarity with Google Ads, GA4, Canva, Microsoft Office, and Google Suite.
• Basic design skills and ability to create visually appealing graphics.
• Experience with WordPress for website management.
• Understanding of digital marketing strategies and analytics.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to work independently and collaboratively.
• Creative, resourceful, and tech-savvy with a results-driven mindset.

Salary: $55,000 – 60,000 annually

Benefits:

• Fitness facility on-site with Peloton bikes and treadmills
• Extended health and dental coverage including vision
• RRSP Matching Program
• Employee & Family Assistance Program
• Paid sick and personal leave days
• Long term disability insurance
• Professional Development Allowance
• Social Office Culture
• Life insurance
• Paid time off

How to :

Watson Goepel LLP is an equal opportunity employer and offers competitive compensation and a positive team working environment. To join our team, please send your cover letter and resume to Sara Fry, Human Resources Manager.

We thank all applicants for their submissions, however, only those persons selected for an interview will be contacted.

If you think you might be a fit for our team, please direct any inquiries to Caeleigh Cardwell, Human Resources Coordinator