Business Head D2C

2 days ago

Nagpur, Maharashtra, India Hoora Full time ₹ 20,00,000 - ₹ 2,50,00,000 per year

Mission

Lead Hoora's D2C business, with full P&L ownership, to build a dominant brand in the automotive products market. Your main goal is to drive the business to
₹20-25 Crore in yearly revenue
.

Key Responsibilities

  • P&L Management:
    Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.
  • Performance Marketing:
    Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.
  • Growth & Conversion Rate Optimization (CRO):
    Build and optimize high-converting landing pages and eCommerce funnels. Use analytics and A/B testing to reduce drop-offs and improve user journeys.
  • Product & Market Strategy:
    Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximize market response.
  • Customer Retention:
    Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS.
  • Data & Reporting:
    Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team.
  • Cross-Functional Leadership:
    Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.

Ideal Candidate Profile

  • Experience:
    Minimum 3 to 6 years in a D2C, marketing, or business leadership role, preferably in the autocare or automotive products industry.
  • Track Record (Mandatory):
    Must have a proven direct contribution to scaling a brand to
    ₹20-25 Crore or more in yearly revenue
    .
  • Skills:
    Deep knowledge of the D2C ecosystem, including paid media mastery (Meta, Google), funnel building, CRO, and retention marketing.
  • Industry Fit:
    Experience with automotive product brands (like 3M, Turtle Wax, Wavex, Shinex etc) or hyperlocal companies (like Zomato, Blinkit, GoMechanic etc) is highly preferred.
  • Technical Tools:
    Proficient with Shopify, GA4, Ads Manager, and CRM systems (e.g., Klaviyo).
  • Location:
    Must be Nagpur-based or willing to relocate.

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