Content Lead

2 days ago

Nagpur, Maharashtra, India Hoora Full time ₹ 8,00,000 - ₹ 15,00,000 per year

Content Lead (Storytelling & Performance)

Job Title:
Content Lead (Storytelling & Performance)

Company:
      Hoora Technologies

Location:
Nagpur (In-office)

Reports to:
     CEO / VP Marketing

Experience:
    3–5 years in Content Strategy & Marketing

Employment Type
:    Full-time

Salary:
8-15 LPA

Job Mission

You will be the voice of the Hoora brand. Your mission is to
drive measurable business results
by creating compelling, high-converting content across all channels. You must blend powerful
storytelling
with a
performance marketing
mindset to accelerate D2C sales, improve service adoption, and solidify our brand's authority.

Key Responsibilities

1. Storytelling & Brand Voice (The Core)

  • Brand Storytelling:
    Design and execute narrative campaigns that translate our
    Vehicle 360 services and D2C products
    into relatable, emotionally resonant stories.
    Storytelling is the most critical function.
  • Voice Governance:
    Define and enforce Hoora's brand voice and tone across all internal and external communication touchpoints.
  • Creative Execution:
    Write and edit high-quality copy for website, emails, social media, video scripts, and long-form articles.

2. Performance & Content Marketing

  • Conversion Content:
    Create high-impact content (copy and visuals) for digital ads, landing pages, and sales funnels that directly drive conversion and support
    performance marketing
    goals (ROAS/CAC).
  • SEO & Authority:
    Lead the execution of the content marketing plan, including blog posts and guides, focused on improving organic search rankings and establishing topical authority.
  • Content Measurement:
    Define and track key content KPIs (traffic, engagement, conversion lift) and iterate based on data insights.

3. Product & D2C Focus

  • Product-Led Content:
    Work closely with the Product team to ensure all content accurately and persuasively explains the value of new features, services, and D2C product releases.
  • Cross-Functional Collaboration:
    Partner with the
    Senior Graphic Designer
    to ensure seamless synergy between copy and creative assets.

Ideal Candidate Profile

  • Experience (Mandatory):
    3–5 years
    of hands-on experience in content creation and marketing, with a proven focus on driving business results.
  • D2C Focus (Mandatory):
    Must have strong experience creating content for
    Product-based D2C brands
    or similar consumer-focused tech companies.
  • Core Competencies:
    Possesses
    sound knowledge
    and a track record in
    content creation, content marketing, performance marketing, and strategic storytelling.
  • Execution Skills:
    Proficient in writing compelling copy for various marketing channels and possesses a fundamental understanding of SEO best practices.
  • Portfolio (Mandatory):
    Must have a strong portfolio showcasing successful content campaigns (including ad copy) that drove measurable conversions.
  • Mindset:
    Data-informed, highly creative, and able to thrive in a fast-paced environment.
  • Preferred Designation:
    Content Head (D2C Products), Marketing Head (D2C Products), Content Creator for D2C Brands (Products)

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