Head of Ecommerce

3 weeks ago

Nagpur Maharashtra India, Maharashtra Hoora Full time

Role: Head of E-commerce (D2C Head)Company: Hoora TechnologiesLocation: Nagpur (In-office)Reports to: CEOSalary: ₹12–24 LPA + Performance-Based IncentivesType: Full-TimeMission: Lead Hoora's D2C business, with full P&L ownership, to build a dominant brand in the automotive products market. Your main goal is to drive the business to ₹20-25 Crore in yearly revenue.Key ResponsibilitiesP&L Management: Fully own the D2C vertical's P&L, ensuring end-to-end business delivery and achieving aggressive revenue targets.Performance Marketing: Run ROI-focused ad campaigns across Meta, Google, marketplaces, and affiliate channels to drive high-value traffic and conversions.Growth & Conversion Rate Optimisation (CRO): Build and optimise high-converting landing pages and eCommerce funnels. Use analytics and A/B testing to reduce drop-offs and improve user journeys.Product & Market Strategy: Work with product and sourcing teams to identify high-selling products (SKUs). Define pricing, positioning, and creative angles to maximise market response.Customer Retention: Execute retention strategies to boost repeat purchase rates and increase customer lifetime value (LTV) through channels like email, WhatsApp, and SMS.Data & Reporting: Track daily and weekly KPIs, including revenue, CAC, ROAS, LTV, and repeat purchase metrics. Maintain dashboards to share actionable insights with the leadership team.Cross-Functional Leadership: Lead and align teams across growth marketing, product, tech, and operations to ensure flawless execution of business goals.Ideal Candidate ProfileExperience: Minimum 5+ years in a D2C, marketing, or business leadership role, preferably in the autocare or automotive products industry.Track Record (Mandatory): Must have a proven direct contribution to scaling a brand to ₹20-25 Crore or more in yearly revenue.Skills: Deep knowledge of the D2C ecosystem, including paid media mastery (Meta, Google), funnel building, CRO, and retention marketing.Industry Fit: Experience with automotive product brands (like 3M, Turtle Wax, Wavex, Shinex, etc) or hyperlocal companies (like Zomato, Blinkit, GoMechanic, etc) is highly preferred.Technical Tools: Proficient with Shopify, GA4, Ads Manager, and CRM systems (e.g., Klaviyo).Location: Must be Nagpur-based or willing to relocate.

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