Category Marketing Manager

2 weeks ago

Jaipur, Rajasthan, India Thrillophilia Full time ₹ 5,00,000 - ₹ 15,00,000 per year

At
Thrillophilia
, we don't just sell travel experiences — we craft stories, ignite wanderlust, and redefine the way people explore the world. If you're a passionate marketer with a knack for building categories, shaping go-to-market (GTM) strategies, and scaling impact, this is your chance to make an adventure out of your career.

Location:
Jaipur

Role:
Category Marketing Manager

Experience:
3–8 years in Marketing & Category Management

What You'll Do

  • Own and grow a key category at Thrillophilia, driving marketing initiatives end-to-end.
  • Design and execute
    Go-to-Market (GTM) strategies
    that unlock new growth opportunities.
  • Collaborate with cross-functional teams — sales, product, design, content — to craft impactful campaigns.
  • Analyze market trends, competitor insights, and customer behavior to fuel category expansion.
  • Build data-driven plans to maximize ROI and enhance customer experiences.
  • Experiment, innovate, and bring fresh marketing ideas to life for the travel ecosystem.

The User Journey You'll Shape

  • Inspiration Stage
    – Help travelers discover a new adventure through impactful campaigns, content, and positioning.
  • Consideration Stage
    – Guide users as they compare, evaluate, and explore categories you own, making their choice simple yet exciting.
  • Decision Stage
    – Craft seamless GTM strategies so when they're ready to book, your category is their first choice.
  • Experience Stage
    – Ensure every touchpoint, from booking to post-trip, reinforces Thrillophilia's brand promise of unforgettable experiences.
  • Loyalty Stage
    – Turn one-time explorers into repeat adventurers through retention campaigns, upselling, and community building.

What Makes You a Great Fit

  • 3–8 years
    of experience in Marketing & Category Management.
  • Proven ability to
    launch and scale categories
    with measurable results.
  • Strong expertise in
    GTM planning and execution
    .
  • Data-savvy, analytical thinker with a creative edge.
  • Ability to thrive in a
    fast-paced, startup-like environment
    .
  • Passion for travel, storytelling, and building memorable customer journeys.

Why Join Thrillophilia?

  • Be part of India's largest online travel experiences platform.
  • Work with an ambitious team that thrives on
    innovation and impact
    .
  • Shape categories that millions of travelers interact with daily.
  • Enjoy the energy of a fast-growing startup, right from the heart of Jaipur.


If building brands and categories excites you as much as exploring new destinations, Thrillophilia is your next adventure.

Apply now and let's create unforgettable journeys — for our customers and for your career.

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