Trainer- Sales and Marketing

2 weeks ago

Chennai, Tamil Nadu, India CapMinds Full time ₹ 12,00,000 - ₹ 36,00,000 per year

About the Role:

We are seeking an experienced and dynamic Technical Trainer (Sales & Marketing) to design, develop, and deliver training programs that enhance the skills and performance of our sales and marketing teams. The ideal candidate will have a strong background in sales and marketing processes, tools, and technologies, coupled with excellent communication and instructional design skills.

Key Responsibilities:

  • Develop and deliver engaging technical training programs focused on sales and marketing tools, CRM systems, and digital platforms.
  • Conduct training needs analysis (TNA) to identify skill gaps and learning opportunities across teams.
  • Design customized learning modules (classroom, virtual, and e-learning) that enhance product knowledge, sales techniques, and marketing strategies.
  • Train new hires and existing employees on sales automation tools (e.g., Salesforce, HubSpot, Zoho CRM) and marketing platforms (e.g., Google Ads, HubSpot Marketing, LinkedIn Campaign Manager).
  • Collaborate with sales, marketing, and product teams to ensure training content aligns with current business goals and market trends.
  • Evaluate training effectiveness through assessments, feedback, and performance tracking metrics.
  • Stay updated with the latest technologies, tools, and best practices in sales enablement and marketing automation.
  • Create and maintain a repository of training materials, SOPs, and documentation.
  • Support managers and team leaders in implementing post-training performance improvement plans.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's preferred).
  • Minimum 5 years of experience in training, sales enablement, or a related technical training role.
  • Strong understanding of sales processes, marketing automation tools, and digital marketing strategies.
  • Hands-on experience with CRM systems (Salesforce, HubSpot, Zoho, etc.) and marketing platforms (Google Analytics, Ads, SEO tools).
  • Excellent presentation, communication, and facilitation skills.
  • Ability to design and deliver both in-person and virtual training sessions.
  • Strong analytical skills with the ability to measure and report training impact.
  • Certification in training methodologies or learning management systems (LMS) is a plus.

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