Intern- Performance Marketing

About the Job

We're looking for a
Performance Marketing Executive
to plan, execute, and optimize campaigns on
Meta (Facebook & Instagram)
and
Google
. You'll work with creative and analytics teams to drive growth, improve ROI, and deliver measurable results. Ideal for someone who's
data-driven
,
creative
, and eager to grow in a fast-paced environment.

You should apply if you are:

• Detail-Oriented:
  Strong focus on precision, data analysis, and optimization.
• Proactive:
  Constantly looking for ways to innovate
• Creative Thinker:
  Able to think outside the box when it comes to targeting, creative
• Results-Driven:
  Strong focus on achieving tangible business results through performance marketing.
• Team Player:
  Ability to collaborate with cross-functional teams, including creative, design, and analytics.

You should not apply if you:

• Can't deal with ambiguity
• Are an Individual Contributor

Skills Required:

• Understanding of Meta's advertising ecosystem, including Facebook Ads Manager, Business Manager, and Analytics tools.
• Analytical skills with experience in A/B testing, audience segmentation, and campaign optimization.
• Ability to collaborate with creative teams to develop high-converting ad creatives.
• Proficient in analyzing campaign performance data and using insights to guide decisions and campaign adjustments.
• Strong reporting skills using tools such as Excel, Google Data Studio, and Meta Analytics.
• Excellent communication skills, both written and verbal. Able to present complex data insights clearly and succinctly to stakeholders.

What will you do?

Campaign Strategy & Execution:

• Plan, execute, and optimize Meta (Facebook, Instagram)/Google advertising campaigns .
• Rigorous Testing to identify the right audiences, segments, placements, and creative to maximize performance.

Creative Strategy:

• Work closely with the creative team to develop and adapt high-performing ad creatives based on insights from campaign data.
• Analyse creative performance and make recommendations for adjustments in design, messaging, and CTA.
• Analytics:
• Provide in-depth analysis and reporting on campaign performance, including key metrics such as CTR, CPC, CPA, ROAS.

Insights and Reporting:

• Extract key insights from campaign data and translate them into actionable strategies to improve campaign performance.
• Deliver detailed, data-backed reports and performance reviews to stakeholders, offering clear insights and recommendations.

Continuous Learning & Innovation:

• Constantly experiment with new targeting strategies, campaign objectives, creative formats, and bidding techniques to maximize campaign success.

Work Experience:

0-1 years of hands-on experience in Meta (Facebook & Instagram) advertising, with a proven track record of delivering successful campaigns.

Working Days: Monday - Friday

Location: Magnum Global Park, Gurugram, Haryana (Work from Office)

Education: Bachelor's degree in Marketing, Advertising, Business, or related field (or equivalent work experience)

Perks:

High learning and personal growth opportunities in a dynamic environment.

Flexible timings and a collaborative, inclusive workplace.

About Nutrabay

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing. We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding.