Communications Designer and Social Media Manager

2 weeks ago


Bengaluru, Karnataka, India GRASIM INDUSTRIES LIMITED ( ADITYA BIRLA GROUP) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Prior Experience - 3 to 5 years

Role Description

This is a full-time, on-site role based in Bengaluru for a luxury handloom label. In this role. You will be responsible for:

Communication Design

  • Design offline communication materials such as newspaper ads, advertorials, collaterals for on ground activations, event invites, in store artworks etc.
  • Create engaging and visually compelling social media posts, ensuring alignment with the brand's aesthetics and voice. Write compelling content and captions tailored to each platform.
  • Act as the custodian of the brand identity and ensure cohesive brand representation across mediums
  • Assist the team in conceptualization, direction and styling of photoshoots

Website UI/UX Design and Visual Merchandising

  • Collaborate with the web development team to enhance the website's UI/UX focusing on intuitive navigation and a visually appealing design.
  • Design and implement visual merchandising strategies on the website to highlight key collections, promotions, and campaigns.
  • Regularly update website content to reflect current collections, events, and promotions.

Social Media – Management and Reporting

  • Develop a comprehensive social media content calendar for Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
  • Schedule posts and manage the publishing process across all platforms.
  • Monitor social media channels for engagement and ORM
  • Monitor and analyze social media performance, providing detailed reports and insights regularly

Qualifications

  • Bachelor's or master's degree in fashion communication, communication design, graphic design or a related field from reputed institution
  • Must have atleast 3 years of relevant professional preferably within the fashion, lifestyle or luxury brands

Must Have:

  • Prior experience in visual design, UI/UX design, photoshoots and visual merchandising
  • Proficiency in Adobe Photoshop, Illustrator, InDesign, Figma, and Premier Pro
  • Strong creative and design skills with a keen eye for detail
  • Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
  • Strong portfolio showcasing relevant design projects

Good to Have:

  • Knowledge of current social media trends, scheduling, and social media analytics
  • Copy writing
  • Experience in designing for luxury or heritage brands


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