Communications Designer and Social Media Manager
3 days ago
Prior Experience - 3 to 5 years
Role Description
This is a full-time, on-site role based in Bengaluru for a luxury handloom label. In this role. You will be responsible for:
Communication Design
- Design offline communication materials such as newspaper ads, advertorials, collaterals for on ground activations, event invites, in store artworks etc.
- Create engaging and visually compelling social media posts, ensuring alignment with the brand's aesthetics and voice. Write compelling content and captions tailored to each platform.
- Act as the custodian of the brand identity and ensure cohesive brand representation across mediums
- Assist the team in conceptualization, direction and styling of photoshoots
Website UI/UX Design and Visual Merchandising
- Collaborate with the web development team to enhance the website's UI/UX focusing on intuitive navigation and a visually appealing design.
- Design and implement visual merchandising strategies on the website to highlight key collections, promotions, and campaigns.
- Regularly update website content to reflect current collections, events, and promotions.
Social Media – Management and Reporting
- Develop a comprehensive social media content calendar for Facebook, Instagram, LinkedIn, Pinterest, and YouTube.
- Schedule posts and manage the publishing process across all platforms.
- Monitor social media channels for engagement and ORM
- Monitor and analyze social media performance, providing detailed reports and insights regularly
Qualifications
- Bachelor's or master's degree in fashion communication, communication design, graphic design or a related field from reputed institution
- Must have atleast 3 years of relevant professional preferably within the fashion, lifestyle or luxury brands
Must Have:
- Prior experience in visual design, UI/UX design, photoshoots and visual merchandising
- Proficiency in Adobe Photoshop, Illustrator, InDesign, Figma, and Premier Pro
- Strong creative and design skills with a keen eye for detail
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously
- Strong portfolio showcasing relevant design projects
Good to Have:
- Knowledge of current social media trends, scheduling, and social media analytics
- Copy writing
- Experience in designing for luxury or heritage brands
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