Social Media Manager

Job Description:

A Social Media Manager is responsible for planning, implementing, and managing an organization's social media strategy. This role involves creating and curating engaging content, monitoring social media channels, interacting with followers, analyzing performance metrics, and staying up-to-date with industry trends. The Social Media Manager plays a crucial role in building brand awareness, driving engagement, and supporting overall marketing goals.

Responsibilities:

1. Social Media Strategy: Develop and implement a comprehensive social media strategy that aligns with the organization's goals and target audience. This involves identifying key platforms, content themes, and messaging strategies to enhance brand awareness and engagement.

2. Content Creation and Curation: Create engaging and relevant content for social media platforms, including written posts, images, videos, and infographics. Curate content from various sources to provide value to the audience and maintain a consistent posting schedule.

3. Social Media Management: Manage and maintain social media accounts across different platforms, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube. Regularly monitor and respond to comments, messages, and inquiries from followers and engage in conversations to build relationships.

4. Community Management: Foster an active and positive online community by encouraging user-generated content, initiating discussions, and addressing concerns or issues raised by followers. Cultivate relationships with influencers, partners, and brand advocates to expand reach and impact.

5. Analytics and Reporting: Monitor and analyze social media metrics, such as engagement, reach, impressions, and conversions. Use social media analytics tools to gain insights into the performance of different campaigns and content. Prepare regular reports to assess the effectiveness of social media efforts and make data-driven recommendations for improvement.

6. Social Media Advertising: Plan and execute social media advertising campaigns, including budget allocation, targeting, ad creative development, and performance tracking. Optimize ad campaigns based on data analysis to maximize return on investment.

7. Trend Monitoring: Stay up to date with social media trends, algorithm changes, and emerging platforms. Identify opportunities for leveraging new features or strategies to improve the organization's social media presence and reach a wider audience.

8. Collaboration and Coordination: Collaborate with internal teams, such as marketing, communications, and design, to ensure social media content aligns with overall brand messaging and promotional campaigns. Coordinate with external agencies, content creators, or influencers for collaborations and sponsored content.

9. Social Listening: Monitor social media platforms for mentions, discussions, or sentiment related to the organization or its industry. Gain insights from social listening to understand public perception, identify potential issues, and engage in reputation management.

10. Brand Management: Maintain a consistent brand voice, tone, and visual identity across all social media channels. Ensure compliance with brand guidelines and legal requirements while creating and sharing content.

11. Continuous Learning: Stay informed about the latest social media tools, trends, and best practices through professional development, training, and networking. Experiment with new strategies, features, and formats to keep the organization's social media presence fresh and innovative.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field (preferred).
• 2–5+ years of experience in social media management or digital marketing.
• Proven track record of growing online communities and executing successful campaigns.
• Strong writing, editing, and storytelling skills.
• Proficiency with major platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube, Pinterest).
• Experience with analytics tools (Meta Insights, TikTok Analytics, Google Analytics, Sprout, Hootsuite, etc.).
• Ability to interpret data and transform it into actionable insights.
• Basic graphic design or video editing skills (Canva, Adobe Suite) are a plus.

Skills:

• Strong written and verbal communication skills.
• Creative mindset with the ability to generate engaging content.
• Proficient in using social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn, TikTok).
• Knowledge of social media analytics tools for tracking performance.
• Familiarity with social media advertising and paid campaigns.
• Understanding of SEO principles and how they apply to social media.
• Excellent interpersonal skills for community engagement.
• Ability to work in a fast-paced environment and adapt to changing trends.
• Detail-oriented and organized in managing social media calendars.
• Basic graphic design skills are a plus.

Experience:

• Previous experience in social media management or coordination is preferred.

Certifications (optional):

• Relevant certifications in social media marketing or digital marketing.

Note: While a bachelor's degree is commonly preferred, relevant experience and skills may be considered as equivalents, and some employers may prioritize practical experience over formal education. Additionally, specific qualifications may vary based on the employer's requirements.

Job Type: Full-time

Pay: From ₹30,000.00 per month

Benefits:

• Provident Fund

Education:

• Master's (Preferred)

Experience:

• total work: 1 year (Preferred)
• Social media marketing: 2 years (Required)

Language:

• English, Kannada, Hindi . (Required)

Work Location: In person