Performance Marketing Executive

6 days ago


Ahmedabad, Gujarat, India Lantern Digital Full time US$ 90,000 - US$ 1,20,000 per year

We're looking for a data-driven Performance Marketer with 1 - 2 years of hands-on experience managing PPC and Paid Social campaigns. You'll be responsible for strategizing, executing, and optimizing campaigns that deliver measurable business results for our clients.

Key Responsibilities

  • Plan, set up, and manage performance marketing campaigns on Google Ads and Meta Ads for multiple clients across industries.
  • Collaborate with clients to understand their business goals, target audience, and KPIs.
  • Conduct keyword research, audience segmentation, and competitor analysis for client campaigns.
  • Optimize campaigns daily to improve CTR, reduce CPA, and maximize ROAS.
  • Communicate campaign results effectively to clients clearly and concisely.
  • Implement A/B testing for ad creatives, landing pages, and targeting strategies.
  • Set up and track conversions using tools like Google Tag Manager and Meta Pixel.
  • Stay up-to-date on the latest digital marketing trends and technologies and integrate the learnings for campaign scaling and optimization.

Required Skills & Qualifications

  • 1 - 2 years of hands-on experience in performance marketing primarily with D2C brand or in an agency.
  • Strong understanding of performance marketing metrics like CTR, CPA, ROAS, Conversion Rate, etc.
  • Proficiency in Google Analytics / GA4 and campaign tracking setup.
  • Strong analytical and problem-solving skills.
  • Proven ability to manage multiple projects simultaneously and meet deadlines.
  • Effective communication and interpersonal skills.


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