Performance Marketing Executive

3 weeks ago

Ahmedabad, Gujarat, India Pintola Full time

Company Description

Pintola, established in 2012, quickly grew to become India's leading brand for health-focused, high-protein foods. Known for introducing 100% natural peanut butter to India, Pintola offers a variety of nutritious options, including almond and cashew butter, breakfast cereals like quinoa, rolled oats, and a high-protein series featuring muesli and oats. Our mission is to serve over 100 million people with wholesome, natural products that fit seamlessly into their busy lives. Committed to quality, every Pintola product is made from 100% natural ingredients with no preservatives, ensuring pure, simple nutrition.

Role Description

This is a full-time on-site role for a Performance Marketing Executive based in Ahmedabad. The Performance Marketing Executive will be responsible for designing, implementing, and monitoring digital advertising campaigns across multiple platforms including Google Ads, Facebook Ads, Instagram, YouTube, and Meta. This role is pivotal in driving sales and enhancing the online presence of our brand by leveraging data-driven strategies to optimize ad spend and increase ROI. The ideal candidate will be a creative thinker with a keen eye for detail and an analytical mindset to assess campaign performance and drive continuous improvement.

Key Responsibilities:

  • Develop and execute comprehensive digital advertising strategies to drive sales and brand awareness across various platforms including Google Ads, Facebook Ads, Instagram, YouTube, and Meta.
  • Monitor and analyze the performance of advertising campaigns, adjusting strategies as needed to maximize effectiveness and ROI.
  • Collaborate with the content creation and marketing teams to ensure that ad creatives are compelling and aligned with brand messaging.
  • Utilize A/B testing and other data analysis techniques to optimize ad campaigns for better performance.
  • Manage advertising budget effectively, ensuring optimal allocation across platforms and campaigns.
  • Stay updated with the latest trends and best practices in digital advertising and performance marketing.
  • Generate regular reports on campaign performance, insights, and recommendations for future strategies.
  • Work closely with the sales and web development teams to monitor sales performance on the website and identify opportunities for improvement.

Qualifications

  • Expertise in Market Planning and Market Research
  • Strong Communication skills
  • 2 years of experience in Marketing
  • Ability to work collaboratively in a team environment
  • Proficiency in data analysis and using marketing tools
  • Bachelor's degree in Marketing, Business, or related field
  • Previous experience in the food and beverage industry is a plus

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