
Modern Trade Manager
5 days ago
Role & responsibilities
- Develop and implement modern trade strategies to achieve revenue, volume, and visibility targets.
- Manage relationships with national and regional retail chains (e.g., Reliance Retail, DMart, Big Bazaar, Spencers, Metro, etc.).
- Lead annual business planning, including Joint Business Plans (JBP), trade terms, and promotional calendars.
- Ensure effective execution of planograms, merchandising, and in-store branding.
- Monitor stock levels, order fulfillment, and supply chain coordination to avoid stock-outs or overstocking.
- Analyze sales data, market trends, and competitor activities to identify growth opportunities.
- Collaborate with marketing and category teams to launch new products and drive consumer engagement.
- Train and manage field sales teams and promoters for better execution and compliance.
Preferred candidate profile
- Graduate/Postgraduate in Business, Marketing, or related field (MBA preferred).
- 58 years of experience in FMCG sales, with at least 3 years in modern trade.
- Proven success in managing key accounts and driving category growth.
- Strong analytical skills and proficiency in Excel, PowerPoint, and ERP/CRM systems.
Excellent negotiation, communication, and relationship-building skills.
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