Area Sales Executive

About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products,

integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, Indias first zero-calorie

sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and

Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and

2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing

integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four

manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed

on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO

Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization Click on the below links

1. Company Website

2. Zydus Corporate Park

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Area Sales Executive - GT

Functional Reporting: Area Sales Manager - GT

Administrative Reporting: Area Sales Manager - GT

Location: ASE HQs

Role Purpose: The achievement of distribution, display & sales objectives (Primary & Redistribution)

through effective management of Super Stockiest & RDS and their field force within the values and

parameters set by the company.

Key Accountabilities/ Responsibilities:

1. Financial:

Responsible for primary Sales & redistribution.

Understand and ensure profitable / sustained growth of business and strong orientation to commercial

terms, profitability calculations etc.

Continuously gather data on competitor pricing, sales, customers etc. and analyze sales data and past

trends.

2. Customer:.

Strengthening the distribution network & infrastructure of Super Stockiest & RDS to increase the width and

depth of availability of all Zydus products including new sales channels.

Responsible for ensuring stocks levels as per company guidelines at Super Stockiest & RDS points.

Distribution build-up including new sales channels.

3. Process:

Implementing & monitoring market inputs

Manage the Distribution of Zydus Wellness products supported by a team of Super Stockiest & RDS and

their field force who cater to the customers in these markets.

Execution and monitoring of display & merchandising.

Demonstrate company values , ethics & pride through exemplary behavior.

4. People:

Effective management of Super Stockiest & RDS and their field force for motivation, training &

development & productivity enhancement

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Key Deliverables:

Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in

revenue, volume of orders, or number of new accounts.

Business Partners Acquisition and Retention: Identifying and acquiring new business partners while

maintaining and strengthening relationships with existing business partners in the industry.

Market Penetration and Expansion: Expanding the companys presence in the sector by targeting new

geographic areas, market segments, or product lines.

Customer Relationship Management: Building and nurturing strong relationships with key decision-makers

and influencers in the sector to drive repeat business and customer loyalty.

Product Knowledge and Promotion: Demonstrating a deep understanding of the companys products and

services, and effectively promoting these to meet the specific needs of the market.

Order Management and Coordination: Ensuring accurate order processing, timely delivery, and

coordination with the logistics and supply chain teams to meet customer expectations.

Key Interactions:

Zonal Sales Manager

Area Sales Manager

Branch Commercial Team

Branch Logistics Team

Business Process Associate

Channel Business Partner (Super Stockiest & RDS)

Key Dimensions:

Manages his/her territory through a team of RDS, Super Stockiest and Salesman.

Educational Qualifications:

Graduate / MBA Preferred

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Experience (Type & Nature):

3 years of frontline work experience in retail sales

Exposure/ experience of DMS - Minimum 2 Years in Active environment, Not Roll Out/Test Phase. SFA -

Minimum 2 Years in Active environment, Not Roll Out/Test Phase.

Experience in FMCG if from outside of Zydus

Functional Competencies

Good Knowledge and understanding of General Trade Sales

Sound Knowledge of Rural Sales Fundamentals

Having hands on experience in Sales Force Automation (SFA)

Super Stockiest & RDS Management including ROI

Behavioral Competencies:

Result Oriented

Analytical Ability

Takes Initiative

Negotiation & Problem Solving

Good written & Oral Communication

Achievement Orientation

Leading others

High Involvement

Coaching Others

The above list is not exhaustive and could evolve with changing needs and priorities of the company

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