Manager – Marketing, Branding

1 day ago

Churchgate Mumbai Maharashtra, India 1f42aa5b-334c-4006-8c89-37b8352689e2 Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Key Responsibilities

1. Marketing Strategy & Execution

· Develop and implement the annual marketing plan aligned with business goals.

· Drive product marketing initiatives including brochures, technical data sheets, videos, and presentations.

· Support sales and business teams with marketing collaterals, promotional campaigns, and customer engagement programs.

· Plan and manage participation in technical fairs, exhibitions, and industry events within and outside India, covering event selection, branding, booth design, and post-event engagement.

· Collaborate with internal stakeholders and external agencies for campaign design and execution.

2. Branding & Corporate Identity

· Strengthen brand positioning and ensure consistency across all internal and external communication channels.

· Manage the development of marketing and packaging materials aligned with brand guidelines.

· Partner with creative and design agencies for brand development and communication initiatives.

· Lead internal branding and communication programs to promote values and culture.

3. Digital Marketing & Online Presence

· Enhance digital presence through its website, LinkedIn, and other B2B digital platforms.

· Create and execute digital campaigns focused on brand awareness, product promotion, and lead generation.

· Develop a content calendar covering news, product launches, case studies, and participation in industry events.

· Monitor and analyze digital performance metrics to optimize reach and engagement.

4. Corporate Communications & PR

· Develop a cohesive communication narrative for the company's brand and leadership.

· Manage external communications including press releases, media coverage, and corporate announcements.

· Create marketing content such as success stories, newsletters, and technical articles to highlight innovation and expertise.

· Support internal communication initiatives to enhance employee engagement and alignment.

5. Market Insights & Competitor Analysis

· Track industry trends, market dynamics, and competitor activities to provide actionable insights.

· Leverage data and customer feedback from exhibitions and campaigns to refine marketing strategies.

Qualifications & Experience

· MBA/PGDM in Marketing, Communications, or related discipline.

· 6–8 years of experience in marketing, branding, or communications, preferably in chemical, pigment, coatings, or B2B manufacturing industries.

· Hands-on experience in technical fairs, trade exhibitions, and international marketing exposure.

· Strong understanding of digital marketing tools and brand communication principles.

· Excellent communication, presentation, and project management skills.

Job Type: Full-time

Pay: ₹500, ₹800,000.00 per year

Work Location: In person

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