Branding & Marketing , Marketing Manager

1 week ago

Mumbai Maharashtra, India Della Group Full time

Job Title Marketing Manager - Luxury Brand Department Marketing Brand Management Reports To Head of Marketing Business Unit Head Role Overview The Marketing Manager will be responsible for managing and elevating the brand presence of our luxury township Products portfolio The role will focus on brand management communication and market positioning while ensuring alignment with the company s vision of delivering excellence in the luxury segment The candidate should have strong exposure to luxury brands and a deep understanding of consumer behaviour in the premium and aspirational category Key Responsibilities Brand Management Strategy Develop implement and monitor brand strategies to strengthen positioning in the luxury segment Ensure consistent brand messaging across all platforms and touchpoints Conduct competitor benchmarking and market analysis to identify opportunities and gaps Marketing Campaigns Communication Conceptualize and execute high-impact marketing campaigns digital print events influencer collaborations Manage creative agencies PR firms and media partners to deliver premium-quality campaigns Oversee production of brand collaterals ensuring alignment with brand guidelines Customer Engagement Experience Create and implement strategies to enhance customer experience and build brand loyalty Plan exclusive events product launches and collaborations to reinforce the luxury positioning Engage with HNI UHNIs and key client networks to strengthen brand affinity Digital Social Media Marketing Manage brand presence across digital platforms ensuring luxury-focused storytelling and visual identity Drive influencer and celebrity partnerships in alignment with the brand ethos Track and analyze digital marketing performance ensuring high ROI Sales Business Alignment Job Expectations Work closely with sales and retail teams to align brand objectives with business growth Support new product development launches with strong go-to-market strategies Monitor ROI on marketing spends and ensure cost-effectiveness Team Vendor Management Lead and mentor a team of marketing executives Manage external agencies vendors and collaborators to deliver premium outputs Qualifications Experience MBA PG in Marketing Communications or related field 6-10 years of experience in marketing brand management with at least 3 years in luxury brands hospitality lifestyle fashion interiors automotive etc Proven track record of conceptualizing and executing premium brand campaigns Strong understanding of luxury consumer behaviour and market trends Excellent communication presentation and networking skills Creative mindset with a keen eye for detail and aesthetics Key Skills Luxury Brand Management Strategic Marketing Planning Event Campaign Management Digital Marketing Social Media PR Influencer Relations Customer Engagement Loyalty Programs Analytical ROI-driven approach Basic Graphics Minimum Qualification Relevant Field Minimum Job Experience 5-9 years Reporting to HOD Travel Yes

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