Brand Marketing

**Brand Marketing -**

**Location**: Goregaon, Mumbai | **Experience**: 5+ Years | **Passionate About Beauty & Branding? Read On**

**Are you a beauty enthusiast with a flair for storytelling, digital trends, and brand innovation? Do you have the creativity to make a brand shine and the strategy to ensure its success? If beauty marketing is your playground, we want YOU to take our brand to the next level**

**Your Role - The Magic You’ll Create**:
**Brand Building & Storytelling**
- Develop a unique and powerful brand identity that **stands out in the crowded beauty industry**.
- Ensure **brand consistency** across all communications, packaging, and marketing materials.
- **Craft compelling narratives** that connect emotionally with consumers, highlighting brand values and product benefits.

**Product Launches & Campaigns**
- Plan and execute **show-stopping product launches** that generate buzz and excitement.
- Utilize **captivating visuals, influencer collaborations, and social media hype** to drive engagement.
- Leverage beauty trends, tutorials, and storytelling to create an aspirational brand appeal.

**Digital & Social Media Domination**
- Develop and implement **cutting-edge social media strategies** to engage, entertain, and convert audiences.
- Build a thriving **beauty community** through user-generated content, interactive campaigns, and viral challenges.
- Stay ahead of the curve with emerging social platform updates and beauty marketing trends.

**Influencer & Partnership Strategy**
- Identify and collaborate with **top beauty influencers, bloggers, and industry experts** to amplify brand reach.
- Oversee **influencer events, PR packages, and exclusive product previews** to foster strong relationships.
- Manage **contracts, budgets, and ROI-driven influencer marketing strategies** to ensure impactful collaborations.

**Content Creation & Visual Excellence**
- Oversee high-quality **photoshoots, video production, and digital creatives** to maintain a visually stunning brand.
- Ensure all assets align with brand aesthetics and appeal to **beauty lovers worldwide**.
- Work closely with creative teams to execute engaging advertising campaigns across various channels.

**Data-Driven Marketing & Trend Forecasting**
- Monitor beauty industry trends, competitor strategies, and consumer behavior to **keep the brand ahead of the game**.
- Analyze social media metrics, digital campaign performance, and consumer insights to optimize strategies.
- Provide quarterly reports on marketing effectiveness and areas for growth.

**Website & E-Commerce Growth**
- Manage the brand’s website, ensuring it’s **aesthetically pleasing, user-friendly, and SEO-optimized**.
- Drive e-commerce sales through innovative digital strategies and seamless user experiences.

**What You Bring to the Beauty Table**:
✔ **Marketing Expertise**: 5+ years of experience in marketing, with a focus on **beauty, cosmetics, or fashion**.✔ **Strategic & Creative Mindset**: Ability to balance **data-driven decisions with creativity** to craft powerful campaigns.✔ **Influencer & Community Management**: Experience in **building influencer partnerships** and **engaging brand communities**.✔ **Content & Storytelling**: A strong ability to tell **brand stories through captivating visuals, copywriting, and campaigns**.✔ **Digital Mastery**: Deep knowledge of **social media, paid advertising, SEO, and digital marketing tools**.✔ **Trend-Obsessed**: Passion for **beauty trends, consumer behavior, and brand innovation**.✔ **Leadership & Collaboration**: Ability to lead a team while **working cross-functionally** with sales, product, and creative teams.

**Why Join Us?**

Work with a beauty-forward, innovative, and trendsetting brand. Collaborate with top influencers, content creators, and industry experts. Exclusive access to the latest beauty launches and product perks. A dynamic, passionate, and creative team environment. The freedom to **experiment, innovate, and make a mark in the beauty industry**.

**Job Types**: Full-time, Permanent

Pay: ₹60,000.00 - ₹90,000.00 per month

**Benefits**:

- Health insurance
- Provident Fund

Schedule:

- Day shift

Work Location: In person