Digital Marketing Executive
2 days ago
Job Overview
We're looking for a creative, data-driven Digital Marketing Specialist to join Califnco – AI Automation Agency.
You'll plan and execute marketing strategies for both our agency and client projects, focusing on social media growth, SEO, ad campaigns, and creative content.
If you're passionate about digital trends, AI-powered marketing, and impactful brand storytelling — this role is for you.
Key Responsibilities
- Execute SEO strategies (on-page & off-page) using both code and no-code methods.
- Plan and run email marketing campaigns to boost engagement and conversions.
- Conduct competitor and market analysis to refine strategies.
- Expand and manage social media networks across platforms for both agency and clients.
- Handle Social Media Management — posting at optimal times, engaging with followers, running hashtag campaigns, collaborating with micro-influencers, and analyzing performance to improve reach and engagement.
- Manage Google My Business, blogs, and online reputation for consistent visibility.
- Create high-quality content (visuals, reels, posts, and short videos) aligned with brand identity.
- Use AI tools to generate creative, marketing-focused videos.
- Design Canva templates and digital creatives for campaigns.
- Set up, monitor, and optimize Google Ads, Meta Ads, and paid campaigns.
- Track performance analytics and provide actionable insights.
- Explore free promotion opportunities for organic growth.
Requirements
- Must have a personal working laptop.
- Bachelor's or Master's degree in Marketing, Media, or a related field.
- Proven experience in digital marketing, SEO, and paid campaigns.
- Hands-on with Google Ads, Meta Ads, Analytics, Canva, and video editing tools.
- Familiarity with AI-based marketing and automation tools.
- Excellent creativity, communication, and multitasking skills.
Perks & Benefits
Work with a fast-growing AI Automation Agency
High annual increments based on performance
Supportive, collaborative, and innovative work culture
Job Type: Full-time
Pay: ₹20, ₹22,000.00 per month
Experience:
- digital marketing: 1 year (Required)
Work Location: In person
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