Marketing BRAND MANAGER

2 days ago

Saidapet, Tamil Nadu, India V G P UNIVERSAL KINGDOM Full time ₹ 5,00,000 - ₹ 6,00,000 per year

Location: Chennai, India

Experience: 6 + years in brand & conventional marketing (entertainment, hospitality, retail or FMCG preferred)

Employment Type: Full-time

Key Responsibilities Area - What You'll Do:

Brand Strategy & Positioning
• Craft and periodically refresh individual brand identities while maintaining an overarching VGP KINGDOM narrative.

  • Develop annual brand plans, value propositions and key messaging that resonate with Tamil Nadu's diverse audience segments.

Conventional Campaign Leadership
• Plan, budget and execute 360° offline campaigns (print, TV, radio, cinema, OOH, transit, in-park signage).

  • Synchronise seasonal promotions, festival pushes and new-attraction launches across properties.

Agency & Vendor Management
• Lead creative, media-buying, PR and fabrication agencies from briefing through production.

  • Negotiate rates and service-level agreements; ensure brand-safe execution.

Cross-Property Synergies
• Design bundle offers, co-promotions and loyalty initiatives that drive visitation across amusement, aquarium, arcade and F&B assets.

  • Coordinate with digital, events and sales teams for unified go-to-market roll-outs.

Brand Governance
• Maintain and enforce comprehensive brand guidelines (logos, colours, typography, tone).

  • Review and approve all offline collateral to guarantee consistency and quality.

Market Intelligence & Insights
• Commission research, track competitive activity and measure brand health (awareness, preference, NPS).

  • Produce data-driven recommendations to refine positioning and spend allocation.

Partnerships & Sponsorships
• Identify and close alliances with schools, corporates, tourism boards and consumer brands.

  • Negotiate naming rights, co-branded events and media barter deals.

Budget & Performance Tracking
• Control annual offline marketing budget; monitor ROI, CPV and footfall lift.

  • Present monthly dashboards and post-campaign analyses to leadership.

Crisis & Reputation Management
• Coordinate with PR to handle issues affecting brand image; prepare holding statements and FAQs.

Job Type: Full-time

Pay: ₹500, ₹600,000.00 per year

Benefits:

  • Provident Fund

Ability to commute/relocate:

  • Saidapet, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)

Experience:

  • Brand Management: 8 years (Required)

Work Location: In person

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