
Marketing BRAND MANAGER
10 hours ago
Location: Chennai, India
Experience: 6 + years in brand & conventional marketing (entertainment, hospitality, retail or FMCG preferred)
Employment Type: Full-time
Key Responsibilities Area - What You'll Do:
Brand Strategy & Positioning
• Craft and periodically refresh individual brand identities while maintaining an overarching VGP KINGDOM narrative.
- Develop annual brand plans, value propositions and key messaging that resonate with Tamil Nadu's diverse audience segments.
Conventional Campaign Leadership
• Plan, budget and execute 360° offline campaigns (print, TV, radio, cinema, OOH, transit, in-park signage).
- Synchronise seasonal promotions, festival pushes and new-attraction launches across properties.
Agency & Vendor Management
• Lead creative, media-buying, PR and fabrication agencies from briefing through production.
- Negotiate rates and service-level agreements; ensure brand-safe execution.
Cross-Property Synergies
• Design bundle offers, co-promotions and loyalty initiatives that drive visitation across amusement, aquarium, arcade and F&B assets.
- Coordinate with digital, events and sales teams for unified go-to-market roll-outs.
Brand Governance
• Maintain and enforce comprehensive brand guidelines (logos, colours, typography, tone).
- Review and approve all offline collateral to guarantee consistency and quality.
Market Intelligence & Insights
• Commission research, track competitive activity and measure brand health (awareness, preference, NPS).
- Produce data-driven recommendations to refine positioning and spend allocation.
Partnerships & Sponsorships
• Identify and close alliances with schools, corporates, tourism boards and consumer brands.
- Negotiate naming rights, co-branded events and media barter deals.
Budget & Performance Tracking
• Control annual offline marketing budget; monitor ROI, CPV and footfall lift.
- Present monthly dashboards and post-campaign analyses to leadership.
Crisis & Reputation Management
• Coordinate with PR to handle issues affecting brand image; prepare holding statements and FAQs.
Job Type: Full-time
Pay: ₹500, ₹600,000.00 per year
Benefits:
- Provident Fund
Ability to commute/relocate:
- Saidapet, Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Brand Management: 8 years (Required)
Work Location: In person
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