Brand Manager

Job Title: Creative Brand Manager – VGP Entertainment Group

Location: Chennai

Department: Marketing & Brand Strategy

Reporting To: Head – Marketing & Sales

About Us

VGP Entertainment Group is a diversified entertainment conglomerate known for curating unforgettable experiences across multiple attractions. Our brands include:

VGP Universal Kingdom – A legacy amusement park.

VGP Marine Kingdom – India's first and largest walkthrough aquarium.

VGP Cyber Kingdom – Futuristic digital play space.

VGP Playy Kingdom – Arcade-based gaming destination.

VGP VAGOBA – South India's first tribal-themed barcade (coming soon in Coimbatore).

See-Through Diner – A premium, beachside multi-cuisine restaurant experience

We are on the lookout for a dynamic, visionary, and execution-driven Brand Manager who can orchestrate brand identity, marketing narratives, and creative direction across our portfolio.

Key Responsibilities

Brand Stewardship & Strategic Management

Develop and execute 360° brand strategies for all existing and upcoming entertainment verticals.

Create and evolve brand positioning, architecture, and storylines that resonate across diverse audience segments (families, youth, tourists).

Lead brand facelifting projects — reimagine, refresh, and reposition legacy assets to meet modern expectations.

Creative Direction & Content Leadership

Oversee content creation, concept ideation, and visual storytelling aligned with each brand's unique identity.

Direct and approve creative collaterals including TVCs, digital ads, hoardings, and in-park branding assets.

Lead internal and external creative teams (graphic designers, writers, production houses) to ensure output meets brand standards.

Brand Launches & Product Innovation

Head the rollout and launch strategy for new attractions, experiences, and F\&B offerings (e.g., VAGOBA, See-Through Diner).

Develop launch calendars, teasers, influencer activations, PR campaigns, and ATL/BTL integrations.

Marketing Execution (ATL/BTL/Digital)

Devise and oversee execution of integrated campaigns across *TV, radio, OOH, print, digital, social, and influencer channels.

Partner with media agencies to optimize reach, media planning, and performance.

Build partnerships with tourism boards, influencers, and entertainment communities to amplify reach.

Brand Governance & Consistency

Define and enforce brand guidelines across touchpoints — signage, uniforms, merchandise, packaging, communication, etc.

Conduct periodic audits and ensure consistent storytelling across offline and online properties.

Desired Skills & Experience*

8+ years of hands-on brand management experience in consumer-facing sectors such as entertainment, FMCG, QSR, hospitality, tourism, or media.

Proven portfolio of end-to-end brand lifecycle management, including rebranding, new launches, and multi-channel marketing.

Strong storytelling instincts, visual design sensibilities, and knowledge of creative and production workflows.

Demonstrated capability in managing ATL and BTL campaigns, agency coordination, and content strategy.

Excellent leadership, communication, and project management skills.

Ability to juggle between brands with varying identities — from a child-friendly aquarium to a high-energy barcade.

Bachelor's degree in Marketing, Communications, or related field. MBA preferred.

Why Join Us?

Shape the face of one of India's most diverse entertainment portfolios.

Work in a highly creative environment that embraces innovation, storytelling, and customer delight.

Be part of legacy-building and industry-first projects in leisure and entertainment.

To Apply:

Email your CV and portfolio to with the subject line: Brand Manager Application – VGP Entertainment Group.

Job Type: Full-time

Pay: ₹60, ₹70,000.00 per month

Benefits:

• Provident Fund

Work Location: In person