Paid Media Specialist

2 days ago

Greater Bengaluru Area, India Halo Electronics Retail Bengaluru Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Company Overview

Halo Electronics is a leading multinational company specializing in advanced communication and power magnetics, headquartered in the United States. Our Bengaluru team is currently expanding its digital marketing efforts to support upcoming product campaigns targeting key Indian markets.

Position Summary

We are seeking a skilled and proactive Paid Media Specialist
to oversee and optimize our paid digital advertising efforts. This remote, part-time role involves managing campaigns across Meta platforms (Facebook, Instagram) and Google Ads to maximize engagement, conversions, and overall campaign effectiveness.

Responsibilities

  • Develop, implement, and manage paid advertising campaigns on Meta and Google platforms
  • Monitor campaign performance and adjust strategies to achieve KPIs such as CPA, ROAS, CTR, and conversion rates
  • Execute split tests on ad creatives, audience segments, and bidding strategies
  • Analyze data and prepare detailed reports to inform decision-making
  • Work closely with the marketing and creative teams to ensure consistency in messaging and branding
  • Stay informed about updates and innovations in paid media channels to continuously enhance campaign performance

Qualifications

  • Demonstrable experience managing paid campaigns on Meta Ads and Google Ads platforms
  • Strong analytical skills with the ability to interpret campaign data and optimize accordingly
  • Familiarity with tools like Google Analytics, Facebook Business Manager, and other relevant platforms
  • Self-motivated and capable of managing tasks independently in a remote work environment
  • Excellent verbal and written communication skills in English
  • Knowledge of the Indian market and digital advertising landscape in Bengaluru is advantageous

What We Offer

  • Flexible, part-time remote working arrangement
  • The opportunity to contribute to high-impact international marketing campaigns
  • Collaborative work environment with experienced professionals
  • Potential for ongoing collaboration depending on performance
  • If you are passionate about digital advertising and eager to make an impact in a dynamic global company, we encourage you to apply.

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