Digital Marketing Specialist – Paid Media

6 days ago

Greater Kolkata Area, India Web Spiders Full time ₹ 10,00,000 - ₹ 20,00,000 per year

We are looking for a results-driven 
Digital Marketing Specialist
 with proven expertise in managing 
paid campaigns across Instagram, Google Ads, and LinkedIn
, targeting diverse geographies including 
India, the US, UK, and Singapore
. This is an exciting opportunity to strategize and execute multi-channel campaigns for our global Products & Services, driving measurable ROI and growth.

Job Location - Kolkata & Mumbai.

Responsibilities

 
Strategize & Execute Paid Campaigns:

  • Plan and manage high-impact campaigns on 
    Instagram Ads
    , 
    Google AdWords
    , and 
    LinkedIn Ads
    .
  • Develop audience targeting strategies for B2B and B2C segments across different countries.

 
Budget Ownership:

  • Handle monthly and quarterly budgets for India and international regions (US/UK/Singapore).
  • Optimize spend and allocation to maximize conversions and minimize CPA.

 
Performance Analytics:

  • Track, measure, and report campaign performance.
  • Use data insights to refine messaging, creatives, and bidding strategies.

 
Collaboration:

  • Work closely with content, creative, and technology teams to build landing pages, ad assets, and lead nurturing workflows.
  • Present performance reviews and recommendations to clients and internal stakeholders.

 
Innovation:

  • Stay on top of platform updates and emerging trends in digital advertising.
  • Experiment with A/B tests, remarketing strategies, and audience segmentation.
  • Plan and manage high-impact campaigns on 
    Instagram Ads
    , 
    Google AdWords
    , and 
    LinkedIn Ads
    .
  • Develop audience targeting strategies for B2B and B2C segments across different countries.

Qualifications

  • 3–6 years
     of hands-on experience running paid campaigns on Instagram, Google, and LinkedIn.
  • Strong understanding of 
    campaign management for multiple geographies
    , including cultural nuances and market dynamics.
  • Experience in managing monthly budgets of
    INR 8-10 lacs
    of varying scales (small to enterprise-level).
  • Deep familiarity with conversion tracking, attribution models, and analytics tools (Google Analytics, Tag Manager, etc.).
  • Excellent communication and reporting skills.

Why Join Us?

  • Innovation-First Culture:
    Work at the forefront of AI and digital transformation.
  • Global Exposure:
    Build campaigns for our Flagship Products & Services.
  • Ownership & Growth:
    Take end-to-end ownership of budgets, strategies, and results.
  • Award-Winning Team:
    Collaborate with talented marketers, designers, and technologists.

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