Lead/Senior Digital Marketing Consultant

1 day ago


Madhapur Hyderabad Telangana, India IKCON digital It services Full time ₹ 4,20,000 - ₹ 8,40,000 per year

Lead/Senior Digital Marketing Consultant

Location: Hytech City, Hyderabad

IKCON Technologies Inc.

About the Role

As a Digital Marketing Specialist, you will lead the execution of digital strategies to grow the UMS brand's online presence, drive demand generation, and optimize marketing performance. You'll manage multi-channel campaigns, SEO/SEM initiatives, and social media presence.

Key Responsibilities

Digital Marketing & Campaign Management

Plan, launch, and manage lead generation campaigns (LinkedIn Ads, Google Ads, email).

Run A/B testing and optimize ad performance (CTR, CPC, CAC).

Drive traffic through SEO strategies (on-page/off-page SEO, keyword targeting).

Implement SEM tactics to improve visibility and conversions.

Manage marketing automation workflows (email campaigns, nurture flows).

Analytics & Optimization

Use tools like Google Analytics, Google Tag Manager, and HubSpot to track performance.

Generate insights from campaign metrics to improve targeting and ROI.

Provide monthly reporting on lead gen performance and digital KPIs.

Social Media Management

Own and grow social media presence (LinkedIn, X/Twitter, etc.).

Schedule regular posts, track engagement, and align content with brand messaging.

Collaboration & Asset Creation

Work with design and content teams to create assets for campaigns:

Social graphics

Landing pages

Digital ads

Email templates

Coordinate with partners (Microsoft, Zoom, Google) for co-branded campaigns.

Required Skills

5+ years of experience in digital marketing for B2B SaaS products.

Hands-on experience with:

Google Ads, LinkedIn Campaign Manager

SEO/SEM tools: SEMrush, Ahrefs, Moz

Marketing automation tools: HubSpot, Marketo, Salesforce

Strong analytical and campaign optimization skills.

Working knowledge of design tools (Canva, Adobe Creative Suite) for marketing creatives.

Preferred Qualifications

Experience in enterprise software or SaaS marketing.

Familiarity with BFSI, Property Management, or Healthcare sectors.

Understanding of compliance frameworks and AI-driven technologies.

Global team collaboration experience.

Job Type: Full-time

Pay: ₹25, ₹70,000.00 per month

Work Location: In person



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