Dot digital Specialist

6 days ago


Chennai, Tamil Nadu, India Ziffity Solutions Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Title: Dot digital specialist

Duration: Approx. 20 hours (can be spread over 12 weeks).

Start: ASAP

Location: Remote/Office, 23 hours/day overlap with IST preferred.

Scope of work (deliverables):

  • Audit the current Dotdigital setup and cart-abandonment journeys.
  • Identify and fix configuration/integration issues (tracking, events, data sync).
  • Set up/verify automation programs, segments, and templates as needed.
  • End-to-end testing (trigger conditions, sends, suppression/eligibility rules).
  • Handover notes and a brief knowledge-transfer session for our team.

Required skills:

  • Proven hands-on experience with Dotdigital (Engagement Cloud).
  • Strong understanding of ecommerce journey automation (cart/browse abandonment).
  • Experience with data layer / event tracking and platform integrations.
  • Comfortable with email template edits (basic HTML/CSS is a plus).
  • Bonus: familiarity with GA4/GTM and CRM/webhook integrations.

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