On-Trade Specialist

2 weeks ago

Bengaluru, Karnataka, India Loca Spirits LLP Full time ₹ 15,00,000 - ₹ 21,60,000 per year

We're looking for a dynamic On-Trade Specialist to drive visibility, advocacy, and sales within premium bars, lounges, restaurants, and hotels. You'll be the face of the brand on the ground - building relationships, driving activations, and ensuring our spirits are always top of mind .

Key Responsibilities :

Sales & Account Management :

  • Manage and grow on-trade accounts including bars, pubs, hotels, and restaurants.

  • Negotiate listings, visibility agreements, and promotional deals.

  • Achieve monthly and quarterly volume, visibility, and activation targets.

  • Build strong relationships with key decision-makers - bar managers, F&B heads, and distributors.

Brand Visibility & Activation :

  • Plan and execute trade activations, tastings, and brand-led experiences.

  • Ensure brand visibility through POSM placement, menu listings, and staff advocacy.

  • Coordinate with marketing and brand teams for in-bar promotions and co-branded events.

Training & Advocacy :

  • Conduct product training sessions for bar staff to strengthen brand knowledge.

  • Act as a brand ambassador, ensuring our story and serve are consistently represented.

Execution Excellence :

  • Track outlet performance, placement, and activation ROI.

  • Ensure compliance with local excise and trade marketing guidelines.

  • Maintain and update CRM or reporting tools with outlet activities and feedback.

Market Intelligence

  • Monitor competitor activity, pricing, and trade trends.

  • Share insights to help shape promotional strategies and product positioning.

What You Bring :

  • 3-6 years of experience in on-trade or trade marketing within the Alcobev or premium beverage industry.

  • Strong relationships across the hospitality and bar network.

  • Excellent communication and negotiation skills.

  • Passion for the spirits industry and a deep understanding of on-trade culture.

  • Ability to work independently, travel frequently, and manage multiple activations.

What's in It for You

An opportunity to be part of a high-energy, fast-growing spirits brand that values creativity, ownership, and hustle. You'll get to shape how the brand is poured, seen, and celebrated across the on-trade scene.

Sounds interesting, drop your bio at

Job Types: Full-time, Permanent

Pay: ₹125, ₹180,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Commuter assistance
  • Flexible schedule
  • Health insurance
  • Internet reimbursement
  • Life insurance
  • Paid sick time
  • Work from home

Experience:

  • On trade: 2 years (Preferred)
  • Premium Spirits: 2 years (Preferred)

Location:

  • Bangalore, Karnataka (Preferred)

Willingness to travel:

  • 50% (Preferred)

Work Location: Remote

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