r - Key Account

4 days ago

Mumbai, Maharashtra, India Pluckk Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role:
Dy. Manager - Key Account

Location:
Mumbai

Department:
Revenue

Employment Type:
Full-Time

What you'll do:

  • Own day-to-day account management for major modern trade & SAMT outlets (e.g., Reliance, D-Mart, Star Bazaar) and act as the primary operational contact for store/DC teams
  • Deliver month-on-month Net Sales Value (NSV), volume, and margin targets in coordination with the KAM
  • Execute Joint Business Plan (JBP) elements locally: promotional calendars, launch support, pricing compliance, and logistics follow-up
  • Ensure on-shelf availability (OSA) by monitoring stock levels, raising replenishment alerts, and coordinating with distributors/DCs
  • Implement merchandising and activation plans including secondary displays, POS setup, in-store sampling, and short-term promotions
  • Verify retail pricing and MRP compliance and resolve discrepancies with store teams
  • Supervise and coach field staff (merchandisers/sales officers) including daily routing, KPIs, and regular audits
  • Perform store audits and planogram checks; manage returns, expiry control, and invoice reconciliation
  • Prepare timely reports: weekly sell-through, OSA, inventory days, promotional performance, and NSV vs target
  • Capture shopper and competitor insights from field visits and recommend tactical adjustments to marketing and trade teams

Who you are:

  • Bachelor's degree in Business, Sales, or Marketing; MBA preferred
  • Strong experience in key account management, preferably in FMCG, general trade, or retail sector
  • Excellent stakeholder and relationship management skills with retail buying teams and DC managers
  • Strong commercial acumen and negotiation skills
  • Analytical skills with proficiency in Excel (Pivot Tables, VLOOKUP/XLOOKUP) and comfort with sales dashboards and reporting
  • Ability to create concise business presentations and influence leadership
  • Leadership and team coaching experience if managing field staff
  • High level of ownership, results orientation, and problem-solving ability
  • Fluent in English and local language(s) where applicable

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