Digital Marketing Specialist – SaaS

2 weeks ago

Bengaluru, Karnataka, India Kprise Full time ₹ 8,00,000 - ₹ 12,00,000 per year

About the Role - Entry level 1-3 Years experience

We are seeking a
Digital Marketing Specialist
to be the driving force behind our brand visibility, lead generation, and customer acquisition. In this role, you will plan and execute multi-channel digital marketing campaigns, build a strong online presence for MyPass LMS, and work closely with the sales team to generate high-quality leads in both local and international markets.

This is not a passive marketing role — you will be expected to design and run
full-funnel campaigns
that convert prospects into paying customers.

Key Responsibilities

  • Go-To-Market Execution
    – Launch and optimize campaigns to promote MyPass LMS to our Ideal Customer Profiles (corporates, nonprofits, education providers).
  • Lead Generation & Nurturing
    – Build inbound and outbound marketing funnels using LinkedIn, SEO, email, and PPC to consistently deliver Sales Qualified Leads (SQLs) to the sales team.
  • Content Creation
    – Write compelling blog posts, case studies, landing page copy, and social media content tailored to LMS buyers.
  • Social Media Growth
    – Manage LinkedIn, Facebook, Instagram, and other relevant platforms to increase brand awareness and engagement.
  • Email Marketing
    – Create automated sequences for onboarding, nurturing, and re-engagement.
  • SEO & Website Optimization
    – Implement on-page and off-page strategies to rank for LMS-related keywords and drive organic traffic.
  • Paid Campaigns Management
    – Run and optimize Google Ads, LinkedIn Ads, and retargeting campaigns to maximize ROI.
  • Analytics & Reporting
    – Use Google Analytics, LinkedIn Insights, and marketing dashboards to measure campaign effectiveness and optimize performance.
  • Collaboration with Sales
    – Work closely with the sales team to align marketing messaging with customer pain points and buying triggers.

Qualification & Skills

  • Bachelor's degree in Marketing, Business, or related field.
  • 1–4 years of experience in
    B2B SaaS or EdTech digital marketing
    .
  • Proven track record of generating leads through digital channels.
  • Content creation for social media
  • Blogs
  • Proficiency in SEO tools, Google Ads, social media scheduling tools, and CRM platforms.
  • Strong copywriting skills with the ability to adapt tone for different audiences (corporates, nonprofits, educators).
  • Experience with marketing automation tools and email marketing software.
  • Data-driven mindset with strong analytical skills.

KPI's

  • Growth in website traffic and search engine rankings for LMS-related keywords.
  • Number of qualified leads generated per month.
  • Conversion rates from marketing campaigns to booked demos.
  • ROI from advertising campaigns.
  • Engagement and follower growth on LinkedIn and other platforms.

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