Senior Digital Marketing Specialist

2 weeks ago

Bengaluru, Karnataka, India Cloudesign Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Title: Digital Marketing Specialist (Technical SEO & Content Writing)

Location: Bangalore (Office)

Experience: 3–6 Years

Type: Full-time | Individual Contributor

Reports To: Digital Marketing Lead / Head of Marketing

Job Summary

We are seeking a results-driven Digital Marketing Specialist with proven expertise in Technical SEO and AI-assisted content writing (e.g., ChatGPT, Jasper). The ideal candidate will be a hands-on individual contributor, directly engaging with clients and collaborating with design teams to deliver high-quality marketing assets and campaigns.

This role requires strong SEO skills, excellent content creation ability, and a deep understanding of the digital marketing ecosystem.

Key Responsibilities

  • Conduct comprehensive technical SEO audits and implement on-page/off-page SEO strategies to improve visibility and rankings.
  • Create compelling, SEO-optimized content using AI tools, ensuring alignment with client objectives.
  • Work directly with clients: gather requirements, present strategies, and report on performance.
  • Collaborate with design teams to develop assets for landing pages, email campaigns, social media, and ads.
  • Monitor and analyze website traffic, keyword rankings, Core Web Vitals, crawl issues, schema, and campaign KPIs using tools like Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog.
  • Manage digital deliverables including website SEO, blog strategy, paid campaign inputs, and optimization recommendations.
  • Stay updated on Google algorithm updates, SEO best practices, and AI content trends.

Required Skills & Experience

  • 3–6 years of proven experience in digital marketing with strong Technical SEO expertise.
  • Hands-on experience with AI content tools (ChatGPT, Jasper, etc.) and CMS platforms (WordPress, Webflow).
  • Strong knowledge of SEO tools (Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog).
  • Excellent written and verbal communication skills.
  • Ability to work independently and directly with clients.
  • Solid understanding of marketing funnels, keyword intent, and user experience.
  • Experience collaborating with cross-functional design and development teams.

Good to Have

  • Experience with Google Ads / Performance Marketing.
  • Understanding of B2B SaaS or enterprise digital ecosystems.
  • Basic knowledge of HTML/CSS for SEO troubleshooting.
  • Familiarity with CRM/marketing automation tools (HubSpot, Mailchimp).

Why Join Us?

  • Opportunity to work in a growth-oriented environment across diverse industries.
  • Directly contribute to client success and digital visibility.
  • Innovate with the latest AI tools in content and marketing strategy.
  • Be part of a collaborative, agile team culture.

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