Senior Digital Marketing Specialist

1 week ago

Bengaluru, Karnataka, India The Life Plus Hospital Full time ₹ 90,000 - ₹ 7,20,000 per year

We are seeking an experienced and results-driven Senior Digital Marketing Specialist to lead our online marketing initiatives and drive patient footfall. The ideal candidate will be responsible for generating 10 daily walk-in patients through strategic and data-driven digital marketing campaigns.

Key Responsibilities:

  • Plan, implement, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, etc.) to generate leads and walk-ins.
  • Develop and execute local SEO strategies to enhance visibility in the area.
  • Manage and grow social media presence with a focus on engagement and local reach.
  • Monitor and optimize marketing funnels to convert online leads into physical visits.
  • Design and manage content marketing strategies (blogs, video, email) targeting prospective patients.
  • Collaborate with the front desk team to track and ensure daily patient walk-in targets are met.
  • Analyze campaign performance and provide regular reports with actionable insights.
  • Maintain a marketing calendar and execute promotional campaigns/events.
  • Stay updated with industry trends and digital tools to ensure continued growth.

KPIs / Performance Metrics:

  • 10 walk-in patients per day generated via digital marketing channels.
  • Conversion rate of leads to walk-ins.
  • Cost per lead and return on ad spend (ROAS).
  • Growth in social media engagement and followers.
  • Website traffic and lead generation metrics.

Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
  • 3–5 years of proven experience in digital marketing, preferably in the healthcare or service industry.
  • Strong knowledge of SEO, SEM, social media marketing, email campaigns, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
  • Excellent communication and creative thinking skills.
  • Ability to work independently and meet performance goals consistently.

Preferred Skills:

  • Experience in healthcare or clinic-based marketing.
  • Knowledge of CRM systems and lead tracking tools.
  • Graphic design or video editing skills (Canva, Adobe tools, etc.) is a plus.

Note: Apply only if you're located in bangalore

Job Type: Full-time

Pay: ₹30, ₹45,000.00 per month

Work Location: In person

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