Senior Sales Professional

2 days ago

Delhi, Delhi, India Lemma Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Role: Senior Sales Professional - North Region

Relevant Experience:
10–15 years in
Digital Media / AdTech / OOH sales
, with 5+ years in a regional leadership role.

Job Location: Gurugram/ Delhi NCR

Qualification:
MBA or equivalent preferred; strong communication and presentation skills are a must.

About the Role:

The
Senior Sales Professional - North Region
will be responsible for driving
revenue growth, market penetration, and client success
in the North India market.

This is a front-line sales leadership role — perfect for a
high-performing business builder
who thrives on creating new opportunities, winning key accounts, and scaling Lemma's presence across agencies and brands.

You will own the full regional sales P&L, lead a growing sales team, and work closely with supply, product, and operations teams to deliver campaigns that drive measurable impact

Key Responsibilities:

Revenue & Pipeline Ownership

  • Deliver quarterly and annual revenue targets for the
    North India region
    .
  • Drive full-funnel sales — from
    prospecting → pitching → closing → renewals
    .
  • Build a robust pipeline across agency and brand-direct clients.
  • Manage deal conversions, pricing strategy, and account profitability.

Market Expansion & Client Acquisition

  • Identify new business opportunities across key verticals: FMCG, BFSI, Auto, E-commerce, and Tech.
  • Build strategic relationships with
    agency trading desks, outdoor specialists, and media planners
    .
  • Partner with key brands to unlock
    always-on and programmatic DOOH budgets
    .
  • Develop region-specific GTM plans to capture untapped city markets.

Team Leadership

  • Lead, coach, and motivate a
    sales and account management team
    to exceed targets.
  • Create a culture of
    hunting, client obsession, and accountability
    .
  • Conduct regular sales reviews, pipeline audits, and performance check-ins.
  • Work closely with the CBO to plan team structure, incentives, and expansion.

Cross-Functional Collaboration

  • Collaborate with
    Supply and AdOps
    to ensure smooth campaign delivery and optimized screen inventory utilization.
  • Work with
    Marketing
    for client events, case studies, and thought leadership initiatives.
  • Provide client insights to the
    Product team
    to refine Lemma's tech stack and features.

Data-Driven Selling

  • Leverage Lemma's analytics and audience data to build
    consultative, insight-led pitches
    .
  • Track campaign performance and demonstrate ROI to clients.
  • Present business reviews showcasing performance uplift and incremental reach.

Skills & Qualifications:

Proven Track Record -
Consistent
achievement of sales quotas
, expansion of enterprise accounts, and team leadership.

Industry Network -
Strong connects with
media agencies, CMOs, and digital trading teams
in North India.

Mindset -
A "hunter" with consultative selling skills — combines aggression with empathy.

Analytical Acumen -
Strong grasp of
programmatic ecosystem, audience targeting, and measurement metrics.

Key Performance Indicators (KPIs):

  • Regional revenue vs. target achievement
  • Pipeline coverage and conversion rate
  • Number of new clients onboarded
  • Client retention and repeat billing
  • Average deal size and profitability
  • Team performance metrics (quota attainment, pipeline hygiene)

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