Marketing Manager

1 week ago

Bengaluru, Karnataka, India Kae Capital Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Role
: Marketing Manager

Location
: Bengaluru (HSR Layout)

Website
:

About Requip

Requip is a tech-enabled B2B marketplace for used industrial machinery, starting with textiles. The company provides a full-stack solution covering sourcing, reconditioning, logistics, installation, spare parts, and servicing. With strong networks across India's textile hubs and global supply markets, we ensure reliable, ready-to-install machines with assured warranties and regular servicing. Requip is bringing more structure to the procurement process of used machines and disrupting the current unorganized procurement nature of the industry.

About the Founder

Nikunj Jagetiya worked with RTP Global, focusing on early-stage investments across India and Southeast Asia, and started his career with J.P. Morgan Chase in venture debt financing. He is now leading a full-stack marketplace for used textile machinery, providing end-to-end solutions from inspection to post-sales support. More details can be found on his LinkedIn:

About the Role

This is a full-time on-site role for a Marketing Manager located in Bengaluru. The Marketing Manager will be responsible for brand building, developing and implementing marketing strategies, managing digital marketing campaigns, conducting market research, overseeing content creation, and coordinating with sales teams. The role also involves planning and executing marketing events for the company across Tier 2 cities in India. As an early-stage start-up, we recognize that meaningful achievements require time and effort. Accordingly, the role may involve a 5- or 6-day work week.

Core responsibilities:

  • Strategize on regional marketing campaigns with the founder and develop the marketing calendar for priority markets.
  • Implement Regional Marketing Initiatives: Translate the strategy into a quarterly/monthly calendar of initiatives - both digital and on-ground. Collaborate with internal and external teams to drive efficient and timely execution.
  • Plan and execute social media campaigns to support product launches, promotions, or special events.
  • Run digital marketing experimentations for the company.

PR and Event Management:

  • Generate compelling and relevant content, including press releases, articles.
  • Build and maintain relationships with media representatives, and key stakeholders.
  • Plan for participation in Tradeshows (national and international) and coordinate in the execution of the same.

Qualifications:

  • Post Graduate degree (or an equivalent) in Marketing, Communications, or a related field
  • Proven experience (1-3 years exp) in marketing and brand building
  • Strong skills in Marketing Strategy, Campaign Management, and Market Research
  • Experience in Digital Marketing, Social Media Marketing, and SEO
  • Excellent project management and organisational skills
  • Ability to work collaboratively with cross-functional teams

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