Performance Marketing Manager

4 days ago

Neemrana Rajasthan, India Alcor Getaways Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About Alcor Getaways

Alcor Getaways is India's fastest-growing hotel and resort sales & marketing company, managing 20+ boutique resorts across destinations like
Kumbhalgarh, Udaipur, Jawai, Mashobra, Kasauli, Manali, Jim Corbett, and Dhanaulti

.

We're on a mission to scale to
50+ resorts by March 2026

and
125+ by 2028

, driving ₹100 Cr+ annual revenue through
data-driven marketing, performance excellence, and hospitality expertise

.

Role Summary

We are seeking a
results-oriented and analytical Performance Marketing Manager

to lead our paid acquisition strategy. The role focuses on
Meta Ads (Facebook/Instagram)

and
Google Ads (Search, Display, YouTube)

, with the goal of driving qualified traffic, boosting direct bookings, and maximizing ROI.

As the Performance Marketing Manager, you'll design, execute, and optimize campaigns while collaborating with creative, product, and analytics teams to scale customer acquisition and revenue.

Key Responsibilities

  • Develop strategy & execute campaigns:

Create and implement performance marketing strategies across paid search (SEM/PPC), paid social (Meta/LinkedIn), display, affiliates, and remarketing.
- Manage budget & ROI:

Own and allocate budgets effectively to maximize impact and ensure campaigns hit revenue and efficiency targets.
- Analyze & optimize performance:

Track KPIs such as ROI, CAC, ROAS, CTR, and CPL. Use insights to continuously optimize campaigns.
- Conduct testing:

Manage A/B tests for ad copy, targeting, landing pages, and creatives to improve conversion rates.
- Collaborate cross-functionally:

Work closely with design and content teams to create high-performing ad assets, and align with sales/revenue teams for seasonal demand strategies.
- Stay current:

Keep updated on industry trends, platform updates, and new ad technologies to maintain a competitive edge.
- Create reports:

Deliver clear, actionable campaign reports and executive summaries for leadership.

Required Skills & Qualifications

  • Bachelor's degree in Marketing, Business, or related field.
  • 3–5+ years of hands-on experience in
    performance marketing

(paid media & acquisition focus).
- Proven track record managing
Meta Ads & Google Ads

campaigns with strong ROI.
- Proficiency with
Google Analytics (GA4), Tag Manager, and attribution models

.
- Strong analytical skills with ability to interpret and act on campaign data.
- Experience managing monthly ad budgets and optimizing for performance.
- Excellent communication, presentation, and project management skills.
- Data-driven mindset with curiosity and a passion for continuous learning.

Preferred Skills

  • Experience in hospitality, travel, e-commerce, or growth-stage companies.
  • Knowledge of
    marketing automation & CRM systems

.
- Relevant certifications (Google Ads, Meta Blueprint, etc.).

What We Offer

  • Competitive salary + performance incentives.
  • Exposure to
    multi-location boutique resorts

with diverse guest segments.
- Freedom to experiment with high-growth campaigns.
- Direct impact on scaling a hospitality brand from
20+ resorts today to 125+ by 2028

.

Growth path into
Head of Digital Marketing

role as we expand.

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