
Performance Marketer
6 days ago
**Job Title: Assistant Manager - Performance Marketing**
Location: Jaipur, Rajasthan
Experience**:2-5 Years** ( in Meta and Google Ads, budget optimization, & Lead
generation)
Employment Type: Full-Time, WFO
**Job Overview**:
**Key Responsibilities**:
- Plan, execute, and optimize **digital marketing campaigns for lead generation and e-commerce**across **Google Ads, Meta Ads, and other relevant platforms.**
- Develop and manage **paid media strategies**, including keyword research, audience
segmentation, and budget allocation.
- Craft compelling ad copy, creatives, and landing pages to maximize conversions.
- Set up tracking and analytics (**Google Analytics, Meta Pixel**, etc.) to measure campaign
performance and user behavior.
- Monitor key performance indicators (KPIs) such as **CTR, CPA, ROAS, and conversion rates**, making data-driven adjustments as needed.
- Conduct **A/B testing** on creatives, ad formats, and landing pages to optimize performance.
- Collaborate with the design team to **create engaging visuals for ads**.
- Provide **regular performance reports** with insights and recommendations.
- Stay updated with industry trends and best practices to continuously improve campaign
results.
**Requirements**:
- Proven experience in managing performance marketing campaigns for both lead generation and e-commerce clients.
- Hands-on experience with Google Ads, Meta Ads Manager, and other relevant platforms.
- Strong analytical skills with proficiency in tools like Google Analytics, Google Tag Manager,
and Meta Pixel.
- Familiarity with conversion tracking, UTM parameters, and attribution modeling.
- Ability to interpret data and translate insights into actionable strategies.
- Excellent communication and collaboration skills.
- Experience with tools like Excel/Google Sheets for data analysis.
**Job Types**: Full-time, Permanent
Pay: ₹300,000.00 - ₹800,000.00 per year
Application Question(s):
- Do you have hands on experience with Meta and Google Ads, budget optimization, & Lead generation ?
- Are you proficient in tools like Google Analytics, Google Tag Manager, and Meta Pixel?
- What's your Current designation?
- Notice period?
- What's your current and expected ctc?
**Experience**:
- Performance marketing: 2 years (required)
**Location**:
- Mansarovar, Jaipur, Rajasthan (required)
Work Location: In person
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