Performance Marketing Executive

4 days ago

Jaipur Rajasthan, India The Wellness Shop Full time

Job Title: Performance Marketing Executive (Meta and google ads)

Location: Jaipur

Department: Digital Marketing

Experience Required: 2-5 Years

Industry Preference: Beauty / Personal Care / Clean Beauty / FMCG / Wellness

CTC: 4-5 LPA

About The Wellness Shop
- The Wellness Shop_ is a fast-growing clean beauty brand offering safe, effective, and sustainable skincare, haircare, and wellness products. Our philosophy revolves around transparency, purity, and performance — helping consumers make conscious beauty choices that are better for them and the planet.

Role Overview

**Key Responsibilities**:

- Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram) and Google Ads(Search, Display, Shopping, Video, and Remarketing).
- Manage and optimize campaigns with monthly budgets of ₹10 lakh or more to achieve maximum ROI and brand visibility.
- Develop campaign strategies aligned with business objectives and marketing goals.
- Analyze campaign data, track performance metrics (CTR, CPC, CPA, ROAS, etc.), and prepare detailed performance reports.
- Collaborate with the creative and content teams to conceptualize and deliver engaging ad creatives, copy, and visuals.
- Conduct A/B testing for ad creatives, targeting, and landing pages to drive performance improvements.
- Ensure consistency of messaging and brand tone across all digital campaigns.
- Stay up to date with the latest trends, platform updates, and best practices in digital marketing.
- Provide insights and recommendations for campaign optimization and budget allocation.

**Required Skills & Qualifications**:

- Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field.
- 2-5 years of proven experience in paid advertising on Meta and Google platforms.
- Prior experience in the beauty, clean beauty, personal care, or D2C e-commerce industry is mandatory.
- Demonstrated ability to manage and scale campaigns with ₹10 lakh+ monthly budgets.
- Strong analytical skills with hands-on experience using Google Analytics, Ads Manager, and Excel.
- Excellent coordination, project management, and communication skills.
- Creative mindset with attention to detail and data-driven decision-making capabilities.

Pay: ₹25,000.00 - ₹41,000.00 per month

Work Location: In person

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