Performance Marketing Specialist

4 days ago


Kozhikode, Kerala, India Aifer Education Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Title

Performance Marketer

mode: On-site

Location: Chevayur, Kozhikode

About the Role

The Performance Marketer drives customer acquisition, retention, and revenue growth through strategic and data-driven digital marketing campaigns across multiple platforms. This role focuses on optimizing campaign ROI, managing ad budgets, and ensuring continuous improvement through advanced analytics and frequent testing.

Key Responsibilities

  • Develop and execute performance marketing strategies targeting growth and conversion.

  • Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and programmatic channels.

  • Monitor, analyse, and report key metrics including CAC, ROI, CPL, CTR, conversion rates, and optimise accordingly.

  • Implement A/B testing and experimentation to improve creative assets, audience targeting, and conversion funnels.

  • Collaborate with content, analytics, and design teams to ensure cohesive campaign execution.

  • Manage advertising budgets, bid strategies, and audience segmentation.

  • Provide performance reports and actionable recommendations to stakeholders.

Requirements

  • Experience running paid campaigns on Google, Meta, LinkedIn, and other platforms.

  • Strong analytical skills and proficiency with tools like Google Analytics, Tag Manager, and Facebook Ads Manager.

  • Hands-on experience with A/B testing and optimization methodologies.

  • Excellent communication and cross-team collaboration skills.

  • Experience with eCommerce platforms and advanced data analysis is a plus.

  • Certification in Google Ads, Meta Ads or equivalent is preferred.

Benefits

  • Competitive salary and incentives.

  • Professional growth in a fast-paced, innovative team.



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