
Performance Marketer
1 day ago
We are looking for a data-driven and growth-focused Performance Marketer to join our team in Calicut. The ideal candidate will have proven experience in running ROI-focused campaigns, preferably in the EdTech or education sector. You will be responsible for scaling paid media performance, optimizing funnels, and ensuring consistent lead and revenue growth.
Key Responsibilities:
- Plan and execute high-performing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and YouTube.
- Build and manage paid marketing funnels with a focus on lead generation and conversion optimization.
- Track, analyze, and report campaign metrics using tools like Google Analytics, SEMrush, and platform dashboards.
- Collaborate closely with creative and content teams to develop compelling ad creatives and landing pages.
- Continuously A/B test ad copies, creatives, and audience segments for better ROI.
- Stay updated with platform algorithm changes, bidding strategies, and performance marketing trends — especially within the EdTech landscape.
Requirements:
- Minimum 2 years of hands-on experience in performance marketing, ideally within EdTech or education-driven businesses.
- Strong command over PPC, SEM, paid social, remarketing, and email automation tools.
- Analytical mindset with the ability to translate data into actionable strategies.
- Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and marketing automation platforms.
- Excellent communication skills with a results-first approach.
- Bachelor's degree in Marketing, Business, or related field preferred.
Job Type: Full-time
Pay: ₹25, ₹40,000.00 per month
Application Question(s):
- Current Salary?
Work Location: In person
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