Performance Marketer

1 day ago


Kozhikode, Kerala, India Brainwire Analytics Full time

We are looking for a data-driven and growth-focused Performance Marketer to join our team in Calicut. The ideal candidate will have proven experience in running ROI-focused campaigns, preferably in the EdTech or education sector. You will be responsible for scaling paid media performance, optimizing funnels, and ensuring consistent lead and revenue growth.

Key Responsibilities:

  • Plan and execute high-performing campaigns across Google Ads, Meta Ads (Facebook & Instagram), LinkedIn, and YouTube.
  • Build and manage paid marketing funnels with a focus on lead generation and conversion optimization.
  • Track, analyze, and report campaign metrics using tools like Google Analytics, SEMrush, and platform dashboards.
  • Collaborate closely with creative and content teams to develop compelling ad creatives and landing pages.
  • Continuously A/B test ad copies, creatives, and audience segments for better ROI.
  • Stay updated with platform algorithm changes, bidding strategies, and performance marketing trends — especially within the EdTech landscape.

Requirements:

  • Minimum 2 years of hands-on experience in performance marketing, ideally within EdTech or education-driven businesses.
  • Strong command over PPC, SEM, paid social, remarketing, and email automation tools.
  • Analytical mindset with the ability to translate data into actionable strategies.
  • Proficiency in Google Ads, Meta Ads Manager, Google Analytics, and marketing automation platforms.
  • Excellent communication skills with a results-first approach.
  • Bachelor's degree in Marketing, Business, or related field preferred.

Job Type: Full-time

Pay: ₹25, ₹40,000.00 per month

Application Question(s):

  • Current Salary?

Work Location: In person


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